In this episode of Help My Small Business, Jane is joined by Hannah Vasicek, founder of Francesca Jewellery, to review Sylvie's business Unicorn Cart - a Shopify app that boosts average order value through personalised upsells, free gifts, and cart rewards.

By the end of this episode, you'll learn:
Why doing one acquisition channel really well will always beat spreading yourself across five and how to figure out which one is yours.
How to stop leads going cold by leading with value upfront
Why speaking to everyone means converting no one and how you can niche down without burning your existing base.

This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
See what Xero can do for your business, by checking them out now! 

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Hannah: @hannah.vasicek
Follow Francesca Jewellery: @francescajewellery

In this episode of Help My Small Business, Jane is joined by Hannah Vasicek, founder of <a href="https://www.francesca.com.au/?srsltid=AfmBOorFg0Rq9ZyqIKWhmf9oKq89y3iwCfEnGQieuOC7acRoH91jd94z">Francesca Jewellery</a>, to review Sylvie's business <a href="https://unicornboost.app/">Unicorn Cart</a> - a Shopify app that boosts average order value through personalised upsells, free gifts, and cart rewards.
By the end of this episode, you'll learn:
<ul>
<li>Why doing one acquisition channel really well will always beat spreading yourself across five and how to figure out which one is yours.</li>
<li>How to stop leads going cold by leading with value upfront</li>
<li>Why speaking to everyone means converting no one and how you can niche down without burning your existing base.</li>
</ul>
This episode is brought to you by <a href="https://www.xero.com/au/try-now/accounting/xero-accounting-software/?utm_source=GOOGLE&amp;utm_medium=cpc&amp;utm_campaign=AU+-+B+-+LF+-+SMB+-+Exact_adai&amp;utm_content=Xero&amp;utm_term=xero&amp;ds_kid=294791067&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=23037583627&amp;gbraid=0AAAAAD0EBI2Ua4_MJz9ZZMciAv-oQo9RR&amp;gclid=CjwKCAjwhqfPBhBWEiwAZo196u-VehnVtgcK87YNboA6RTr6l9iZ8vViJqWdzwhjlhI55S0sii0_FhoC3lsQAvD_BwE">Xero</a>. Blast past tax time stress with Xero. That's Xero with an X! See what Xero can do for your business, by checking them out now!&nbsp;
Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Hannah: <a href="https://www.instagram.com/hannah.vasicek/">@hannah.vasicek</a> Follow Francesca Jewellery: <a href="https://www.instagram.com/francescajewellery/">@francescajewellery</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Help My Small Business: Why Are Your Leads Going Cold?

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/26fff4bf-0721-490f-abe7-b463000835c0/transcript