In this episode of Help My Small Business, Jane is joined by Kia Buckley, founder of Kikiva Collection, to review Wanda's business, Estetika, a beauty accessories brand known for its premium makeup bags.

After landing Nordstrom, Wanda's facing the realities of wholesale growth: pressure to expand her product range, trademark issues in the US, and whether wholesale is accelerating her business or distracting from it.

Jane and Kia unpack the realities of wholesale growth, why landing big retailers isn't always the win it seems, and how to scale without losing sight of your brand.

By the end of this episode, you'll learn:
How to know if your business is actually ready for wholesale
Why you shouldn't let retailers dictate your product strategy
Why more stockists doesn't always mean a stronger business

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Kia: @kia_buckley
See what Kikiva is up to: @kikiva.collection

In this episode of Help My Small Business, Jane is joined by Kia Buckley, founder of <a href="https://kikivacollection.com/?srsltid=AfmBOopoFIfqj1PJbcq6e-VeQjwqS1sns6Y0eiSqhgBS7M7YFJPtWy25">Kikiva Collection</a>, to review Wanda's business, <a href="https://estetika.com.au/?srsltid=AfmBOor65yg2XkvF9v24Hbo8JFb7VwU761gOQKcQkhbdndIrhjPZOIZm">Estetika</a>, a beauty accessories brand known for its premium makeup bags. After landing Nordstrom, Wanda's facing the realities of wholesale growth: pressure to expand her product range, trademark issues in the US, and whether wholesale is accelerating her business or distracting from it. Jane and Kia unpack the realities of wholesale growth, why landing big retailers isn't always the win it seems, and how to scale without losing sight of your brand. By the end of this episode, you'll learn:
<ul>
<li>How to know if your business is actually ready for wholesale</li>
<li>Why you shouldn't let retailers dictate your product strategy</li>
<li>Why more stockists doesn't always mean a stronger business</li>
</ul>
Connect with us:&nbsp; Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Kia: <a href="https://www.instagram.com/kia_buckley/">@kia_buckley</a> See what Kikiva is up to: <a href="https://www.instagram.com/kikiva.collection/">@kikiva.collection</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Help My Small Business: To Wholesale or Not to Wholesale?

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/00e01f0d-a437-4ed2-a33b-b49b006d15ed/transcript