Struggling with pricing and value perception? You’re not alone.

 

This episode of The Lazy CEO dives into the sales and marketing challenges faced by early-stage founders – through the lens of Lauren’s business, Colour Capsule, a colour analysis service helping women feel confident in what they wear.

 

Jane and Jack Delosa (founder of The Entourage, AFR Young Rich Lister, and one of Australia’s top business coaches) unpack the key levers to charge with confidence and attract the right customers. They explore why price objections often mean you’re targeting the wrong audience, how to position your service to high-value clients, and why before-and-afters, case studies, and success stories are essential for showing your worth. They also discuss building urgency through an appointment-style sales process and creating premium offerings for clients who want more than a one-off service.

 

Want your business featured on the pod?

Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to hello@thelazyceo.com.

 

Connect with us:

Follow The Lazy CEO podcast: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo

Connect with Jack Delosa: @jackdelosa

Struggling with pricing and value perception? You&rsquo;re not alone.
&nbsp;
This episode of The Lazy CEO dives into the sales and marketing challenges faced by early-stage founders &ndash; through the lens of Lauren&rsquo;s business, <a href="https://www.colourcapsule.co/">Colour Capsule</a>, a colour analysis service helping women feel confident in what they wear.
&nbsp;
Jane and Jack Delosa (founder of <a href="https://www.the-entourage.com/">The Entourage</a>, AFR Young Rich Lister, and one of Australia&rsquo;s top business coaches) unpack the key levers to charge with confidence and attract the right customers. They explore why price objections often mean you&rsquo;re targeting the wrong audience, how to position your service to high-value clients, and why before-and-afters, case studies, and success stories are essential for showing your worth. They also discuss building urgency through an appointment-style sales process and creating premium offerings for clients who want more than a one-off service.
&nbsp;
Want your business featured on the pod?
Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to hello@thelazyceo.com.
&nbsp;
Connect with us:
Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a>
Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/">@thelazyceo</a>
Connect with Jack Delosa: <a href="https://www.instagram.com/jackdelosa/">@jackdelosa</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.