In this episode, Jane is joined by Raquel Bouris, founder and creative director of WHO IS ELIJAH. Raquel brings her expertise in branding and marketing to review Props, the world’s first iPhone case with a fully tiltable stand, founded by Vicky.
By the end of the episode, you’ll learn:
How to stand out in a crowded market.
How to leverage social media, UGC, and creators to build trust and drive sales.
How to run ads strategically to reach the right audience and scale effectively.

This episode offers actionable insights for founders looking to build stronger customer connections and scale with confidence.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Raquel Bouris: @raaaquelbouris
Check out Props: @getyourprops

In this episode, Jane is joined by Raquel Bouris, founder and creative director of WHO IS ELIJAH. Raquel brings her expertise in branding and marketing to review <a href="https://www.getyourprops.com/?srsltid=AfmBOoqz3BzLG92TYP8ulYF6-QoGkkMvK53zp7mX_m0DpiyiCZzQuzUb" data-sk="tooltip_parent">Props</a>, the world&rsquo;s first iPhone case with a fully tiltable stand, founded by Vicky. By the end of the episode, you&rsquo;ll learn:
<ul data-list-tree="true" data-indent="0" data-border="0">
<li>How to stand out in a crowded market.</li>
<li>How to leverage social media, UGC, and creators to build trust and drive sales.</li>
<li>How to run ads strategically to reach the right audience and scale effectively.</li>
</ul>
This episode offers actionable insights for founders looking to build stronger customer connections and scale with confidence. Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod" data-sk="tooltip_parent">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en" data-sk="tooltip_parent">@thelazyceo</a> Connect with Raquel Bouris: <a href="https://www.instagram.com/raaaquelbouris/" data-sk="tooltip_parent">@raaaquelbouris</a> Check out Props: <a href="https://www.instagram.com/getyourprops/" data-sk="tooltip_parent">@getyourprops</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Help My Small Business: How to Leverage Social Media & UGC Creators to Grow Your Brand

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/afada6cf-4b96-45c7-8787-b3db003ea02d/transcript