In this episode of Help My Small Business, Jane is joined by Jessica Gordoun, co-founder and managing director of Ranged. Jess brings her expertise in retail strategy and brand growth to review COULEI, a low-tox skincare start-up founded by Elyssa.

By the end of the episode, you’ll learn:
How to generate excitement and demand before your product even launches.
How to convert a waitlist into loyal, paying customers.
How to leverage early traction to open doors to retail opportunities.

This episode offers actionable insights for founders looking to validate demand, build momentum pre-launch, and position their brand for successful retail expansion.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jessica: LinkedIn
Follow Ranged Group: @ranged_group

In this episode of Help My Small Business, Jane is joined by Jessica Gordoun, co-founder and managing director of Ranged. Jess brings her expertise in retail strategy and brand growth to review <a href="https://coulei.com.au/password" data-sk="tooltip_parent">COULEI</a>, a low-tox skincare start-up founded by Elyssa. By the end of the episode, you&rsquo;ll learn:
<ul data-list-tree="true" data-indent="0" data-border="0">
<li>How to generate excitement and demand before your product even launches.</li>
<li>How to convert a waitlist into loyal, paying customers.</li>
<li>How to leverage early traction to open doors to retail opportunities.</li>
</ul>
This episode offers actionable insights for founders looking to validate demand, build momentum pre-launch, and position their brand for successful retail expansion. Connect with us: Follow The Lazy CEO Podcast: <a href="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a> Connect with Jessica: <a href="https://www.linkedin.com/in/jessicagordoun/?originalSubdomain=au" data-sk="tooltip_parent">LinkedIn</a> Follow Ranged Group: <a href="https://www.instagram.com/ranged_group/" data-sk="tooltip_parent">@ranged_group</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Help My Small Business: How to Build a Brand Buyers Want on Their Shelves

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/297c5af0-1a1f-49e0-ab12-b3fa006f629c/transcript