In this episode of Help My Small Business, Jane and Ethan Yong, founder of UmamiPapi, review Neon Goat, a natural deodorant brand for tween and teenage boys.
The challenge? Boys are the consumers, but Mum is the one buying it.

Jane and Ethan unpack how Neon Goat can appeal to both audiences, from branding and social to building trust with parents without losing its cool factor with kids.

By the end of this episode, you'll learn:
How to build for both the buyer and the consumer
How to make a brand feel cool while still building trust
How to market to two very different audiences

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Ethan: @flavourenhancer621
Follow UmamiPapi!: @itsumamipapi

In this episode of Help My Small Business, Jane and Ethan Yong, founder of <a href="https://umamipapi.com.au/collections/chilli-oil?srsltid=AU7gw4XAIRmYk93hoyUircY9SjargDfFc8KywJITvwyoMau_Ls459pqi">UmamiPapi</a>, review <a href="https://neongoat.com.au/?srsltid=AU7gw4WdOXCwm4jEnc_EhR-74DHZHrCp6yBzkEODGNXO-wfB6bE7-wiQ">Neon Goat</a>, a natural deodorant brand for tween and teenage boys. The challenge? Boys are the consumers, but Mum is the one buying it. Jane and Ethan unpack how Neon Goat can appeal to both audiences, from branding and social to building trust with parents without losing its cool factor with kids. By the end of this episode, you'll learn:
<ul>
<li>How to build for both the buyer and the consumer</li>
<li>How to make a brand feel cool while still building trust</li>
<li>How to market to two very different audiences</li>
</ul>
Connect with us: Follow The Lazy CEO podcast on Instagram: <a href="https://www.instagram.com/thelazyceo_podcast/?hl=en">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://instagram.com/thelazyceo">@thelazyceo</a> Stay updated with Ethan: <a href="https://www.instagram.com/flavourenhancer621/">@flavourenhancer621</a> Follow UmamiPapi!: <a href="https://www.instagram.com/itsumamipapi/">@itsumamipapi</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Help My Small Business: How Do You make A Product Kids Want And Parents Will Buy?

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/94ae7cd1-d147-4247-afb2-b4d3005a5ae2/transcript