In this episode of Help My Small Business, Jane is joined by Brittney Saunders, founder of Fayt The Label, who built one of Australia's most engaged fashion communities from the ground up and scaled it into a multi-million-dollar retail brand with stores across the country. Now she's bringing that brand-building firepower to review Monika's business, IQM Store, an Australian online retailer of curated educational toys, games, and gifts designed to spark creativity, imaginative play, and skill development in kids.

By the end of this episode, you'll learn:
How to stand out in a crowded market, even when your product isn't unique, by leaning into storytelling, content, and clear positioning
How product discovery, curation, and testing can differentiate your brand and double as engaging, trust-building content
Why sometimes the best thing you can do for your business is rebrand, and how a fresh identity or positioning can breathe new life into a company

This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
See what Xero can do for your business, by checking them out now! 

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Brittney Saunders: @brittney_saunders
Follow Fayt The Label: @faytlabel
Check out Brittney's Podcast!: @bigbusiness_podcast

 

In this episode of Help My Small Business, Jane is joined by Brittney Saunders, founder of <a href="https://faytthelabel.com/?srsltid=AfmBOopyIPMEC0blBCF3FVzcZHXw663op7TpQApzOTBrfds9cWW386kZ">Fayt The Label</a>, who built one of Australia's most engaged fashion communities from the ground up and scaled it into a multi-million-dollar retail brand with stores across the country. Now she's bringing that brand-building firepower to review Monika's business, <a href="https://iqmstore.com.au/?srsltid=AfmBOoovPvE0zXt-4Ix4-ZOwUX0Is23xVT43QIWP_yXBZ3_0uAflhess">IQM Store</a>, an Australian online retailer of curated educational toys, games, and gifts designed to spark creativity, imaginative play, and skill development in kids.
By the end of this episode, you'll learn:
<ul>
<li>How to stand out in a crowded market, even when your product isn't unique, by leaning into storytelling, content, and clear positioning</li>
<li>How product discovery, curation, and testing can differentiate your brand and double as engaging, trust-building content</li>
<li>Why sometimes the best thing you can do for your business is rebrand, and how a fresh identity or positioning can breathe new life into a company</li>
</ul>
This episode is brought to you by <a href="https://www.xero.com/au/try-now/accounting/xero-accounting-software/?utm_source=GOOGLE&amp;utm_medium=cpc&amp;utm_campaign=AU+-+B+-+LF+-+SMB+-+Exact_adai&amp;utm_content=Xero&amp;utm_term=xero&amp;ds_kid=294791067&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=23037583627&amp;gbraid=0AAAAAD0EBI2Ua4_MJz9ZZMciAv-oQo9RR&amp;gclid=CjwKCAjwhqfPBhBWEiwAZo196u-VehnVtgcK87YNboA6RTr6l9iZ8vViJqWdzwhjlhI55S0sii0_FhoC3lsQAvD_BwE">Xero</a>. Blast past tax time stress with Xero. That's Xero with an X! See what Xero can do for your business, by checking them out now!&nbsp; Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Brittney Saunders: <a href="https://www.instagram.com/brittney_saunders/">@brittney_saunders</a> Follow Fayt The Label: <a href="https://www.instagram.com/faytlabel/">@faytlabel</a> Check out Brittney's Podcast!: <a href="https://www.instagram.com/bigbusiness_podcast/">@bigbusiness_podcast</a>
&nbsp;

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Help My Small Business: Does Your Business Need a Rebrand?

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/96d0b523-35bf-4792-84ad-b4360017cd95/transcript