This week on The Lazy CEO, Jane is joined by the founder of Hairification, Jordan Mylius. Hairification has hit $20 million in turnover in just three years and expanded into some of the biggest retailers across Australia and overseas.

But getting onto retail shelves is only half the battle. The real challenge is proving your product works, staying ranged and turning that first retail opportunity into serious growth.

In this episode, we get into:
What retailers actually look at once your product is on the shelves, and what good sell-through really looks like.
How quickly retailers decide whether a product is working and what can make or break your relationship with them.
The hidden costs of major retail that founders often don't see coming.

Listen to Jordan's founder story - Hairification: How Jordan Mylius Sold His Brand Nationwide Before Having a Product

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Jordan: @mistermylius
Follow Hairification! @hairification_haircare

This week on The Lazy CEO, Jane is joined by the founder of Hairification, Jordan Mylius. Hairification has hit $20 million in turnover in just three years and expanded into some of the biggest retailers across Australia and overseas. But getting onto retail shelves is only half the battle. The real challenge is proving your product works, staying ranged and turning that first retail opportunity into serious growth. In this episode, we get into:
<ul>
<li>What retailers actually look at once your product is on the shelves, and what good sell-through really looks like.</li>
<li>How quickly retailers decide whether a product is working and what can make or break your relationship with them.</li>
<li>The hidden costs of major retail that founders often don't see coming.</li>
</ul>
Listen to Jordan's founder story -&nbsp;<a href="https://omny.fm/shows/the-lazy-ceo/122-hairification-how-jordan-mylius-sold-his-brand-nationwide-before-having-a-product">Hairification: How Jordan Mylius Sold His Brand Nationwide Before Having a Product</a> Connect with us: Follow The Lazy CEO podcast on Instagram: <a href="https://www.instagram.com/thelazyceo_podcast/?hl=en">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://instagram.com/thelazyceo">@thelazyceo</a> Stay updated with Jordan: <a href="https://www.instagram.com/mistermylius/">@mistermylius</a> Follow Hairification! <a href="https://www.instagram.com/hairification_haircare/">@hairification_haircare</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Hairification: How to Get on Shelves AND Stay There

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/32b0d6ce-3835-48d1-b799-b4c50047077c/transcript