This week on The Lazy CEO Podcast, Jane sits down with Natassia Nicolao, founder of Conserving Beauty, the Australian skincare brand she built on a Bachelor of Science, a proprietary dissolving technology, and a refusal to take no for an answer. Natassia identified a genuine gap in the market: people with acne-prone and sensitive skin being failed by traditional beauty. She built clinically proven, water-free solutions around them, secured a world-first technology by out-pitching a major beauty conglomerate, and scaled to an eight-figure valuation with backing from top venture capital and shelf space across Australia and into the UK.

In this episode, they dive into:
What product development and packaging iteration actually looks like in practice, and the costly mistakes worth avoiding.
Why your customers are your best growth strategists, and how to build systems to actually hear them.
How she beat a major beauty conglomerate to secure the technology behind her first product, and why a compelling story will always outperform a spreadsheet.

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Natassia: @natasssia@natassia__
Follow Conserving Beauty: @conservingbeauty@conservingbeauty

This week on The Lazy CEO Podcast, Jane sits down with Natassia Nicolao, founder of <a href="https://www.conservingbeauty.com/?srsltid=AfmBOor6ytPPBaIt2t8eXz6Y5XE1E8ByeMITP9AhRWy6tkOCiZatayEU">Conserving Beauty</a>, the Australian skincare brand she built on a Bachelor of Science, a proprietary dissolving technology, and a refusal to take no for an answer. Natassia identified a genuine gap in the market: people with acne-prone and sensitive skin being failed by traditional beauty. She built clinically proven, water-free solutions around them, secured a world-first technology by out-pitching a major beauty conglomerate, and scaled to an eight-figure valuation with backing from top venture capital and shelf space across Australia and into the UK. In this episode, they dive into:
<ul>
<li>What product development and packaging iteration actually looks like in practice, and the costly mistakes worth avoiding.</li>
<li>Why your customers are your best growth strategists, and how to build systems to actually hear them.</li>
<li>How she beat a major beauty conglomerate to secure the technology behind her first product, and why a compelling story will always outperform a spreadsheet.</li>
</ul>
Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Natassia: <a href="https://www.instagram.com/natasssia/">@natasssia</a><a href="https://www.tiktok.com/@natassia__">@natassia__</a> Follow Conserving Beauty: <a href="https://www.instagram.com/conservingbeauty/">@conservingbeauty</a> <a href="https://www.tiktok.com/@conservingbeauty">@conservingbeauty</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Conserving Beauty: How a First-Time Founder Walked Away With the Tech a Beauty Giant Wanted and Built an 8 Figure Empire With It

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/da347d63-c7db-4d65-bc14-b455007991f1/transcript