This week on The Lazy CEO podcast, Jane is joined again by Grace Garrick, founder of Movement Agency. After years of advising founders on how to build brands and show up publicly, Grace is back to break down the difference between building in public and founder-led branding, and how to know which is right for your business.

In this episode, we get into:
The risks and rewards of becoming the face of your brand, and what happens when you eventually want to step away.
How to build a personal brand that cuts through without chasing virality.

Whether you're building your personal brand or figuring out how much of yourself should sit at the centre of your business, Grace breaks down how to make it work for you.

If you haven't listened to Grace's first episode, catch up on The PR Playbook: What Will Actually Shift the Needle and Grow Your Business ft. Grace Garrick.

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Grace: @gracegarrick 
See what Movement Agency is up to: @mvmnt_agency

This week on The Lazy CEO podcast, Jane is joined again by Grace Garrick, founder of Movement Agency. After years of advising founders on how to build brands and show up publicly, Grace is back to break down the difference between building in public and founder-led branding, and how to know which is right for your business. In this episode, we get into:
<ul>
<li>The risks and rewards of becoming the face of your brand, and what happens when you eventually want to step away.</li>
<li>How to build a personal brand that cuts through without chasing virality.</li>
</ul>
Whether you're building your personal brand or figuring out how much of yourself should sit at the centre of your business, Grace breaks down how to make it work for you. If you haven't listened to Grace's first episode, catch up on <a href="https://omny.fm/shows/the-lazy-ceo/the-pr-playbook-what-will-actually-shift-the-needle-and-grow-your-business-ft-grace-garrick">The PR Playbook: What Will Actually Shift the Needle and Grow Your Business ft. Grace Garrick.</a> Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Grace: <a href="https://www.instagram.com/gracegarrick/?hl=en">@gracegarrick </a> See what Movement Agency is up to: <a href="https://www.instagram.com/mvmnt_agency/?hl=en#">@mvmnt_agency</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Building in Public vs. Founder-Led Branding: Which Is Right for Your Business? ft. Grace Garrick

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/8ce04041-47b7-4ae4-b18b-b4a2006d74c7/transcript