This week on The Lazy CEO Podcast, Jane sits down with sibling co-founders Maddy and Dylan Jarvis, the duo behind Candy Claws, one of Australia’s fastest-growing beauty brands.

With zero background in beauty or e-commerce, they launched salon-quality press-on nails from Maddy’s living room in 2023. What started as packing orders themselves quickly turned into a breakout success, scaling to $20M in annual revenue and on track to surpass $50 million in total sales this year, all completely bootstrapped.

In this episode, they dive into:
• How dropshipping gave them the funds to launch Candy Claws.
• The growth playbook behind dominating Meta ads and breaking through a competitive market.
• Their advice for other budding entrepreneurs on how to scale fast and what they wish they hadn’t wasted time on along the way.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with: Maddy Jarvis & Dylan Jarvis
Follow Candy Claws: @candyclawsco

This week on The Lazy CEO Podcast, Jane sits down with sibling co-founders Maddy and Dylan Jarvis, the duo behind Candy Claws, one of Australia&rsquo;s fastest-growing beauty brands. With zero background in beauty or e-commerce, they launched salon-quality press-on nails from Maddy&rsquo;s living room in 2023. What started as packing orders themselves quickly turned into a breakout success, scaling to $20M in annual revenue and on track to surpass $50 million in total sales this year, all completely bootstrapped. In this episode, they dive into: &bull; How dropshipping gave them the funds to launch Candy Claws. &bull; The growth playbook behind dominating Meta ads and breaking through a competitive market. &bull; Their advice for other budding entrepreneurs on how to scale fast and what they wish they hadn&rsquo;t wasted time on along the way. Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with: <a href="https://www.linkedin.com/in/madeleine-jarvis/">Maddy Jarvis</a> &amp; <a href="https://www.linkedin.com/in/dylan-jarvis-b29896165/">Dylan Jarvis</a> Follow Candy Claws: <a href="https://www.instagram.com/candyclawsco/">@candyclawsco</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

#140 Candy Claws: How Maddy & Dylan Jarvis Cracked Meta Ads to Scale a $30M Beauty Brand

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/781a45f4-1191-48ac-8bb2-b41d00663c70/transcript