This week on The Lazy CEO Podcast, Jane sits down with Australian entrepreneur, content creator, and founder of Fayt The Label, Brittney Saunders.

Brittney has built one of the most engaged communities in Australian fashion, turning her personal platform into a multi-million-dollar retail brand with both online and physical stores across the country.

In this episode, they dive into:
How Brittney built Fayt The Label from the ground up.
Why community building and customer events beat traditional influencer marketing for her brand.
The pros and cons of brick-and-mortar versus e-commerce-only.
How she balances growing a personal brand while scaling the business.
The mindset every entrepreneur needs to make it big in 2026.


Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Brittney Saunders: @brittney_saunders
Follow Fayt The Label: @faytlabel
Check out Brittney's Podcast!: @bigbusiness_podcast

This week on The Lazy CEO Podcast, Jane sits down with Australian entrepreneur, content creator, and founder of Fayt The Label, Brittney Saunders. Brittney has built one of the most engaged communities in Australian fashion, turning her personal platform into a multi-million-dollar retail brand with both online and physical stores across the country. In this episode, they dive into:
<ul>
<li>How Brittney built Fayt The Label from the ground up.</li>
<li>Why community building and customer events beat traditional influencer marketing for her brand.</li>
<li>The pros and cons of brick-and-mortar versus e-commerce-only.</li>
<li>How she balances growing a personal brand while scaling the business.</li>
<li>The mindset every entrepreneur needs to make it big in 2026.</li>
</ul>
 Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Brittney Saunders: <a href="https://www.instagram.com/brittney_saunders/">@brittney_saunders</a> Follow Fayt The Label: <a href="https://www.instagram.com/faytlabel/">@faytlabel</a> Check out Brittney's Podcast!: <a href="https://www.instagram.com/bigbusiness_podcast/">@bigbusiness_podcast</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

#139 Fayt The Label: Brittney Saunders’ Playbook for Community-Driven Brand Building

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/f335cd2f-f756-4365-94b9-b40f00315fa5/transcript