This week on The Lazy CEO Podcast, Jane is joined by Jessica Gordoun, co founder and Managing Director of Ranged, a company helping consumer brands elevate their reach and break into traditional retail.

You’ll probably recognise some of the brands Ranged has helped scale, including FUNDAY Natural Sweets, Pistachio Papi, Muscle Nation, and Gem. Jessica is deep in the retail trenches, and in this episode Jane grills her on the question every consumer brand eventually asks.

How do you get onto shelves?

They dive into the retailer’s perspective as Jessica breaks down
What buyers actually want to see and what instantly turns them off
How to approach buyers and tailor your pitch so it lands
The real risks of launching into big supermarkets like coles and woolworths
When retail is not the right move and how to know if you are ready
How to set your brand up for sustainable growth instead of a short term spike

If you are a consumer brand thinking about retail or already exploring it, this episode will save you time, money, and a whole lot of pain.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jessica: LinkedIn
Follow Ranged Group: @ranged_group

This week on The Lazy CEO Podcast, Jane is joined by Jessica Gordoun, co founder and Managing Director of Ranged, a company helping consumer brands elevate their reach and break into traditional retail. You&rsquo;ll probably recognise some of the brands Ranged has helped scale, including FUNDAY Natural Sweets, Pistachio Papi, Muscle Nation, and Gem. Jessica is deep in the retail trenches, and in this episode Jane grills her on the question every consumer brand eventually asks. How do you get onto shelves? They dive into the retailer&rsquo;s perspective as Jessica breaks down
<ol data-list-tree="true" data-indent="0" data-border="0">
<li>What buyers actually want to see and what instantly turns them off</li>
<li>How to approach buyers and tailor your pitch so it lands</li>
<li>The real risks of launching into big supermarkets like coles and woolworths</li>
<li>When retail is not the right move and how to know if you are ready</li>
<li>How to set your brand up for sustainable growth instead of a short term spike</li>
</ol>
If you are a consumer brand thinking about retail or already exploring it, this episode will save you time, money, and a whole lot of pain. Connect with us: Follow The Lazy CEO Podcast: <a href="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a> Connect with Jessica: <a href="https://www.linkedin.com/in/jessicagordoun/?originalSubdomain=au" data-sk="tooltip_parent">LinkedIn</a> Follow Ranged Group: <a href="https://www.instagram.com/ranged_group/" data-sk="tooltip_parent">@ranged_group</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

#135 Ranged: How to Pitch Big Retailers and Win Shelf Space

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/2d00fc18-4c15-4ddc-ab8c-b3eb017dd768/transcript