From hand-folding flyers in an apartment to selling a company for $180M, Frank Greeff has lived the startup journey most founders only dream about.

In this episode, Frank shares the story of how he and his brothers built RealBase from scratch - a small signage business that evolved into a tech marketplace connecting real estate agents with all their suppliers. Along the way, they navigated a high-stakes 50/50 merger with their biggest competitor, a potential trademark lawsuit, and ultimately a nine-figure exit to Domain.com.au.

Now, Frank is back with a new venture, Kinso, tackling the communication chaos that slows modern businesses.In this episode, you’ll learn:
How Frank shifted his mindset to lead a team that could think for itself.
The key pivots that turned a small signage business into a scalable tech marketplace.
How “firing yourself” from your own bottleneck helped scale faster.

Whether you’re scaling your first startup, thinking about a merger, or dreaming of a big exit, Frank’s insights reveal what it really takes to grow, lead, and sell a startup in today’s world.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Follow Frank Greeff: @frankgreeff_

From hand-folding flyers in an apartment to selling a company for&nbsp;$180M, Frank Greeff has lived the startup journey most founders only dream about.
In this episode, Frank shares the story of how he and his brothers built RealBase&nbsp;from scratch - a small signage business that evolved into a tech marketplace connecting real estate agents with all their suppliers. Along the way, they navigated a high-stakes&nbsp;50/50 merger with their biggest competitor, a potential trademark lawsuit, and ultimately a nine-figure exit to&nbsp;<a href="http://domain.com.au/" data-stringify-link="http://Domain.com.au" data-sk="tooltip_parent">Domain.com.au</a>.
Now, Frank is back with a new venture, <a href="https://www.kinso.ai/" data-stringify-link="https://www.kinso.ai/" data-sk="tooltip_parent">Kinso</a>, tackling the communication chaos that slows modern businesses.In this episode, you&rsquo;ll learn:
<ul data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0">
<li data-stringify-indent="0" data-stringify-border="0">How Frank shifted his mindset to lead a team that could think for itself.</li>
<li data-stringify-indent="0" data-stringify-border="0">The key pivots that turned a small signage business into a scalable tech marketplace.</li>
<li data-stringify-indent="0" data-stringify-border="0">How &ldquo;firing yourself&rdquo; from your own bottleneck helped scale faster.</li>
</ul>
Whether you&rsquo;re scaling your first startup, thinking about a merger, or dreaming of a big exit, Frank&rsquo;s insights reveal what it really takes to grow, lead, and sell a startup in today&rsquo;s world.
Connect with us: Follow The Lazy CEO Podcast:&nbsp;<a href="https://www.instagram.com/thelazyceo_podcast/" data-stringify-link="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> Stay updated with Jane Lu:&nbsp;<a href="https://www.instagram.com/thelazyceo/" data-stringify-link="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a> Follow Frank Greeff:&nbsp;<a href="https://www.instagram.com/frankgreeff_/" data-stringify-link="https://www.instagram.com/frankgreeff_/" data-sk="tooltip_parent">@frankgreeff</a>_

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Advertisement