How do you turn a cheeky side hustle into one of Australia’s most recognisable swimwear brands?

In this episode, Adam Linforth shares exactly how he did it. From starting in a “safe” career in banking to buying Budgy Smuggler on a whim, Adam turned a hyper-seasonal, zero-order product into a global brand worn by tradies, footy players, and surf lifesavers alike.

He dives into why he’d rather fail at something he loves than chase someone else’s idea of success, how keeping it simple and fun built a cult following, the lessons learned from copycats and legal drama, and why nailing your backyard before taking on the world is the best business advice he’s ever received.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo 

Connect with Adam Linforth: LinkedIn

Follow Budgy Smuggler: @budgysmuggler

How do you turn a cheeky side hustle into one of Australia&rsquo;s most recognisable swimwear brands?
In this episode, Adam Linforth shares exactly how he did it. From starting in a &ldquo;safe&rdquo; career in banking to buying Budgy Smuggler on a whim, Adam turned a hyper-seasonal, zero-order product into a global brand worn by tradies, footy players, and surf lifesavers alike.
He dives into why he&rsquo;d rather fail at something he loves than chase someone else&rsquo;s idea of success, how keeping it simple and fun built a cult following, the lessons learned from copycats and legal drama, and why nailing your backyard before taking on the world is the best business advice he&rsquo;s ever received.
Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/" data-stringify-link="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a>
Stay updated with Jane Lu:&nbsp;<a href="https://www.instagram.com/thelazyceo/" data-stringify-link="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a>&nbsp;
Connect with Adam Linforth: <a href="https://www.linkedin.com/in/adam-linforth-98488469/?originalSubdomain=au" data-stringify-link="https://www.linkedin.com/in/adam-linforth-98488469/?originalSubdomain=au" data-sk="tooltip_parent">LinkedIn</a>
Follow Budgy Smuggler:&nbsp;<a href="https://www.instagram.com/budgysmuggler" data-stringify-link="https://www.instagram.com/budgysmuggler" data-sk="tooltip_parent">@budgysmuggler</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.