This week, we’re diving into Labubu - the chaotic little toy that's outselling PlayStations, hanging off celebrity bags, and fuelling billion-dollar hype.

 

We unpack how a forest creature toy became a global status symbol - thanks to blind boxes, limited drops, and a business model built on FOMO.

 

Is this one of the smartest marketing strategies we’ve seen… or should brands be held accountable for selling dopamine disguised as collectables?

 

Plus, we break down the week that was, including Jane’s new Microsoft campaign and how it nailed authentic, reactive marketing. Watch it here

 

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo

This week, we&rsquo;re diving into Labubu -&nbsp;the chaotic little toy that's outselling PlayStations, hanging off celebrity bags, and fuelling billion-dollar hype.
&nbsp;
We unpack how a forest creature toy became a global status symbol - thanks to blind boxes, limited drops, and a business model built on FOMO.
&nbsp;
Is this one of the smartest marketing strategies we&rsquo;ve seen&hellip; or should brands be held accountable for selling dopamine disguised as collectables?
&nbsp;
Plus, we break down the week that was, including Jane&rsquo;s new Microsoft campaign and how it nailed authentic, reactive marketing.&nbsp;<a href="https://www.linkedin.com/posts/thelazyceo_paidpartnership-activity-7345973487733248000-wIe5?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAKaNYYBxpNojfpOrYbfeyivMpHqvwJ2RF4">Watch it here</a>
&nbsp;
Connect with us:
Follow The Lazy CEO podcast on Instagram:&nbsp;<a href="https://www.instagram.com/thelazyceo_podcast">@thelazyceo_podcast</a>
Stay updated with Jane Lu:&nbsp;<a href="https://www.instagram.com/thelazyceo">@thelazyceo</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.