HUL had a 41% market share of detergents in 1975 and by 1987, their share dipped to just 7%. Nirma went from 12% in 1977 to 62% in 1987.

On the second episode, we tell you about how does a businessman, Karsanbhai Patel from Gujarat takes on the mighty HUL? Through the 1970s and the 1980s, Karsanbhai waged and won a huge war against HUL in the category of detergents.

Tune into this episode, as our hosts Anupam and Ambi tell you about, how HUL launched Wheel washing bar in 1988 and really gave it back to Nirma. 

And by 2002, HUL and Nirma had equal shares of 38% ; imagine that from 1987 when HUL as at 7%.

Follow Anupam Gupta on Twitter:

https://twitter.com/b50?s=09

Follow Ambi Parameswaran on Twitter:

https://twitter.com/ambimgp?s=09

Follow Anupam Gupta on LinkedIn: https://www.linkedin.com/in/anupam9gupta

Follow Ambi Parameswaran on LinkedIn: https://www.linkedin.com/in/aparameswaran

Follow Anupam Gupta on Instagram: https://instagram.com/b_50?utm_medium=copy_link

Follow Ambi Parameswaran on Instagram: https://instagram.com/ambimgp?utm_medium=copy_link

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at https://www.ivmpodcasts.com/

HUL had a 41% market share of detergents in 1975 and by 1987, their share dipped to just 7%. Nirma went from 12% in 1977 to 62% in 1987.On the second episode, we tell you about how does a businessman, Karsanbhai Patel from Gujarat takes on the mighty HUL? Through the 1970s and the 1980s, Karsanbhai waged and won a huge war against HUL in the category of detergents.Tune into this episode, as our hosts Anupam and Ambi tell you about, how HUL launched Wheel washing bar in 1988 and really gave it back to Nirma.&nbsp;And by 2002, HUL and Nirma had equal shares of 38% ; imagine that from 1987 when HUL as at 7%.Follow Anupam Gupta on Twitter:<a href="https://twitter.com/b50?s=09" rel="noopener noreferrer" target="_blank">https://twitter.com/b50?s=09</a>Follow Ambi Parameswaran on Twitter:<a href="https://twitter.com/ambimgp?s=09" rel="noopener noreferrer" target="_blank">https://twitter.com/ambimgp?s=09</a>Follow Anupam Gupta on LinkedIn: <a href="https://www.linkedin.com/in/anupam9gupta" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/anupam9gupta</a>Follow Ambi Parameswaran on LinkedIn: <a href="https://www.linkedin.com/in/aparameswaran" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/aparameswaran</a>Follow Anupam Gupta on Instagram: <a href="https://instagram.com/b_50?utm_medium=copy_link" rel="noopener noreferrer" target="_blank">https://instagram.com/b_50?utm_medium=copy_link</a>Follow Ambi Parameswaran on Instagram: <a href="https://instagram.com/ambimgp?utm_medium=copy_link" rel="noopener noreferrer" target="_blank">https://instagram.com/ambimgp?utm_medium=copy_link</a>You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" rel="noopener noreferrer" target="_blank">https://ivm.today/android</a> or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at <a href="https://www.ivmpodcasts.com/" rel="noopener noreferrer" target="_blank">https://www.ivmpodcasts.com/</a>

Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.

Welcome to Bank of Baroda presents, The Last Brand Standing!

What if you could relive some of the biggest rivalries in the history of the Indian marketplace? Peer back through the window of time to see which brands stood on top, which ones battled for dominance, and which ones fell by the wayside to be forever lost to the annals of history.

Find out the moves these brands made and the strategies they applied to get ahead in the super competitive and often cluttered Indian market.
Each week, hosts Anupam Gupta and Ambi Parameswaran, talk about two brands vying for the top, and what it took to get there.

Sit back, relax and tune in as Anupam and Ambi take you through some of the biggest and most public feuds in brand history, to tell you who finished as The Last Brand Standing, a show presented by Bank of Baroda.

Tune in to new episodes every Tuesday.

Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.Welcome to Bank of Baroda presents, The Last Brand Standing!What if you could relive some of the biggest rivalries in the history of the Indian marketplace? Peer back through the window of time to see which brands stood on top, which ones battled for dominance, and which ones fell by the wayside to be forever lost to the annals of history.Find out the moves these brands made and the strategies they applied to get ahead in the super competitive and often cluttered Indian market. Each week, hosts Anupam Gupta and Ambi Parameswaran, talk about two brands vying for the top, and what it took to get there.Sit back, relax and tune in as Anupam and Ambi take you through some of the biggest and most public feuds in brand history, to tell you who finished as The Last Brand Standing, a show presented by Bank of Baroda.Tune in to new episodes every Tuesday.

Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.

Welcome to Bank of Baroda presents, The Last Brand Standing!

The Last Brand Standing

HUL had a 41% market share of detergents in 1975 and by 1987, their share dipped to just 7%. Nirma went from 12% in 1977 to 62% in 1987

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