Bajaj Auto introduced its first indigenous scooter brand in 1972: Chetak. The Chetak's popularity was so high that apparently it's resale value was greater than it's purchase price.

The partnership of Munjal Family & Honda Motors of Japan was so successful that in 1987, Hero produced its 100,000th motorcycle.

Today’s episode features a huge battle between scooters & motorcycles: Bajaj Auto vs Hero Honda

Tune into this episode, as our hosts Anupam and Ambi discuss from a branding & advertising perspective, what makes 2 wheelers so unique? And how do you put technology in the front of a product when customers only want style?

Follow Anupam Gupta on Twitter: https://twitter.com/b50?s=09Follow Ambi Parameswaran on Twitter:https://twitter.com/ambimgp?s=09

Follow Anupam Gupta on LinkedIn: https://www.linkedin.com/in/anupam9gupta

Follow Ambi Parameswaran on LinkedIn:https://www.linkedin.com/in/aparameswaran

Follow Anupam Gupta on Instagram:
https://instagram.com/b_50?utm_medium=copy_link

Follow Ambi Parameswaran on Instagram:https://instagram.com/ambimgp?utm_medium=copy_link

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at https://www.ivmpodcasts.com/

<div>Bajaj Auto introduced its first indigenous scooter brand in 1972: Chetak. The Chetak's popularity was so high that apparently it's resale value was greater than it's purchase price.<br><br></div><div>The partnership of Munjal Family &amp; Honda Motors of Japan was so successful that in 1987, Hero produced its 100,000th motorcycle.<br><br></div><div>Today’s episode features a huge battle between scooters &amp; motorcycles: Bajaj Auto vs Hero Honda<br><br></div><div>Tune into this episode, as our hosts Anupam and Ambi discuss from a branding &amp; advertising perspective, what makes 2 wheelers so unique? And how do you put technology in the front of a product when customers only want style?<br><br></div><div>Follow Anupam Gupta on Twitter: </div><a href="https://twitter.com/b50?s=09Follow" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://twitter.com/b50?s=09Follow"><div>https://twitter.com/b50?s=09</div><div>Follow</div></span></a><div> Ambi Parameswaran on Twitter:</div><div><a href="https://twitter.com/ambimgp?s=09" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://twitter.com/ambimgp?s=09">https://twitter.com/ambimgp?s=09</span></a><br><br></div><div>Follow Anupam Gupta on LinkedIn: </div><a href="https://www.linkedin.com/in/anupam9guptaFollow" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.linkedin.com/in/anupam9guptaFollow"><div>https://www.linkedin.com/in/anupam9gupta<br><br></div><div>Follow&nbsp;<span>Ambi Parameswaran on LinkedIn:</span></div></span></a><a href="https://www.linkedin.com/in/aparameswaranFollow" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.linkedin.com/in/aparameswaranFollow"><div>https://www.linkedin.com/in/aparameswaran<br><br></div><div>Follow&nbsp;<span>Anupam Gupta on Instagram:</span><br></div></span></a><a href="https://instagram.com/b_50?utm_medium=copy_linkFollow" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://instagram.com/b_50?utm_medium=copy_linkFollow"><div>https://instagram.com/b_50?utm_medium=copy_link<br><br></div><div>Follow&nbsp;<span>Ambi Parameswaran on Instagram:</span></div></span></a><a href="https://instagram.com/ambimgp?utm_medium=copy_linkYou" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://instagram.com/ambimgp?utm_medium=copy_linkYou"><div>https://instagram.com/ambimgp?utm_medium=copy_link<br><br></div><div>You&nbsp;<span>can listen to this show and other awesome shows on the IVM Podcasts app on Android: </span><a href="https://ivm.today/android" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://ivm.today/android">https://ivm.today/android</span></a><span> or iOS: https://ivm.today/ios, or any other podcast app.</span></div></span></a><div>You can check out our website at <a href="https://www.ivmpodcasts.com/" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.ivmpodcasts.com/">https://www.ivmpodcasts.com/</span></a></div>

Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.

Welcome to Bank of Baroda presents, The Last Brand Standing!

What if you could relive some of the biggest rivalries in the history of the Indian marketplace? Peer back through the window of time to see which brands stood on top, which ones battled for dominance, and which ones fell by the wayside to be forever lost to the annals of history.

Find out the moves these brands made and the strategies they applied to get ahead in the super competitive and often cluttered Indian market.
Each week, hosts Anupam Gupta and Ambi Parameswaran, talk about two brands vying for the top, and what it took to get there.

Sit back, relax and tune in as Anupam and Ambi take you through some of the biggest and most public feuds in brand history, to tell you who finished as The Last Brand Standing, a show presented by Bank of Baroda.

Tune in to new episodes every Tuesday.

<p>Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.</p><p>Welcome to Bank of Baroda presents, The Last Brand Standing!</p><p>What if you could relive some of the biggest rivalries in the history of the Indian marketplace? Peer back through the window of time to see which brands stood on top, which ones battled for dominance, and which ones fell by the wayside to be forever lost to the annals of history.</p><p>Find out the moves these brands made and the strategies they applied to get ahead in the super competitive and often cluttered Indian market.<br>Each week, hosts Anupam Gupta and Ambi Parameswaran, talk about two brands vying for the top, and what it took to get there.</p><p>Sit back, relax and tune in as Anupam and Ambi take you through some of the biggest and most public feuds in brand history, to tell you who finished as The Last Brand Standing, a show presented by Bank of Baroda.</p><p>Tune in to new episodes every Tuesday.</p>

Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.

Welcome to Bank of Baroda presents, The Last Brand Standing!

The Last Brand Standing

Tune into this episode, as our hosts Anupam and Ambi discuss from a branding & advertising perspective, what makes 2 wheelers so unique? And how do you put technology in the front of a product when customers only want style?

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