Each week on ‘The Returns,’ we pull a different episode from our archive to put our present politics into historical context.

The election of 1952 brought all kinds of new technology into the political sphere. The Eisenhower campaign experimented with the first television ads to feature an American presidential candidate. And on election night, CBS News premiered the first computer to predict an American election — the UNIVAC. Safe to say, that part didn’t go according to plan. But election night 1952 is ground zero for our current, political post-truth moment. If a computer and a targeted advertisement can both use heaps of data to predict every citizen’s every decision, can voters really know things for themselves after all?

This episode first ran in the summer of 2020.

Each week on ‘The Returns,’ we pull a different episode from our archive to put our present politics into historical context.
The election of 1952 brought all kinds of new technology into the political sphere. The Eisenhower campaign experimented with the first television ads to feature an American presidential candidate. And on election night, CBS News premiered the first computer to predict an American election — the UNIVAC. Safe to say, that part didn’t go according to plan. But election night 1952 is ground zero for our current, political post-truth moment. If a computer and a targeted advertisement can both use heaps of data to predict every citizen’s every decision, can voters really know things for themselves after all?
This episode first ran in the summer of 2020.

The Last Archive​ is a show about the history of truth, and the historical context for our current fake news, post-truth moment. It’s a show about how we know what we know, and why it seems, these days, as if we don’t know anything at all anymore. The show is written & hosted by Ben Naddaff-Hafrey, and was created by the historian Jill Lepore. iHeartMedia is the exclusive podcast partner of Pushkin Industries.

The Last Archive​ is a show about the history of truth, and the historical context for our current fake news, post-truth moment. It’s a show about how we know what we know, and why it seems, these days, as if we don’t know anything at all anymore. The show is written &amp; hosted by Ben Naddaff-Hafrey, and was created by the historian Jill Lepore. iHeartMedia is the exclusive podcast partner of Pushkin Industries.

A podcast about the history of evidence written and hosted by New Yorker writer, author, and celebrated historian Jill Lepore

The Last Archive

The Returns: Project X

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f780fe9f-b6c3-471d-a147-b1160108ae73/transcript

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