Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the term, what the regulations says, and why Korea’s MFDS has officially banned “exosome” claims in cosmetic ads from 2025.

Lauren also explains how this trend spread through clinics and TikTok, the difference between human-derived and plant or milk vesicles, and what regulators across the US, EU/UK, Australia and Korea are doing about it. Learn how to spot red-flag claims and separate hype from evidence in the next wave of regenerative skincare.

Access Full Show Notes: https://stylestory.com.au/blogs/podcast/why-korea-banned-exosome-skincare-ads-and-what-it-means-for-the-industry

CONNECT WITH US
Book a K-Beauty Consultation for Your Business: stylestory.com.au/pages/k-beauty-consultancy
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Threads: threads.net/@lauren.kbeauty
Watch the Show on YouTube: youtube.com/@thekoreanbeautyshowpodcast
Shop Jelly Ko: jellyko.com.au
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Product Finder Quiz: stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

BRIEF SUMMARY
What exosomes are vs how beauty marketing uses the term
Why exosomes are trending
Evidence so far and the limitations 
Human-derived vs plant / milk / synthetic vesicles
Regulation round-up
Takeaway: real science meets marketing hype

Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the term, what the regulations says, and why Korea&rsquo;s MFDS has officially banned &ldquo;exosome&rdquo; claims in cosmetic ads from 2025.
Lauren also explains how this trend spread through clinics and TikTok, the difference between human-derived and plant or milk vesicles, and what regulators across the US, EU/UK, Australia and Korea are doing about it. Learn how to spot red-flag claims and separate hype from evidence in the next wave of regenerative skincare.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/why-korea-banned-exosome-skincare-ads-and-what-it-means-for-the-industry
CONNECT WITH US
<ul>
<li aria-level="1">Book a K-Beauty Consultation for Your Business: <a href="http://stylestory.com.au/pages/k-beauty-consultancy">stylestory.com.au/pages/k-beauty-consultancy</a></li>
<li aria-level="1">Instagram: <a href="http://instagram.com/lauren.kbeauty">instagram.com/lauren.kbeauty</a></li>
<li aria-level="1">TikTok: <a href="http://tiktok.com/@stylestory_kbeauty">tiktok.com/@stylestory_kbeauty</a></li>
<li aria-level="1">Threads: <a href="http://threads.net/@lauren.kbeauty">threads.net/@lauren.kbeauty</a></li>
<li aria-level="1">Watch the Show on YouTube: <a href="http://youtube.com/@thekoreanbeautyshowpodcast">youtube.com/@thekoreanbeautyshowpodcast</a></li>
<li aria-level="1">Shop Jelly Ko: <a href="http://jellyko.com.au">jellyko.com.au</a></li>
<li aria-level="1">K-Beauty Newsletter: <a href="http://stylestory.com.au/pages/free-gift-signup">stylestory.com.au/pages/free-gift-signup</a></li>
<li aria-level="1">Product Finder Quiz: stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/</li>
</ul>
BRIEF SUMMARY
<ul>
<li aria-level="1">What exosomes are vs how beauty marketing uses the term</li>
<li aria-level="1">Why exosomes are trending</li>
<li aria-level="1">Evidence so far and the limitations&nbsp;</li>
<li aria-level="1">Human-derived vs plant / milk / synthetic vesicles</li>
<li aria-level="1">Regulation round-up</li>
<li aria-level="1">Takeaway: real science meets marketing hype</li>
</ul>

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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