Lauren explores some of the real reasons why K-Beauty is so popular, including Korea’s strength as a manufacturing hub, low barriers to entry in the local market, clever marketing and support from the Korean government. If you’re keen to hear a more in-depth analysis behind the regularly touted reasons for K-Beauty's popularity then tune in. 



Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/why-is-k-beauty-so-popular



CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau



EPISODE SUMMARY 
Reasons usually given for why K-Beauty is so popular (innovation, design, quality, different ingredients, excellent price points) 
What actually makes Korean beauty products stand out from others
How Korea became so globally competitive in the field:
Marketing 
Manufacturing 
Government support 
Low barriers to entry
Thinking globally

Lauren explores some of the real reasons why K-Beauty is so popular, including Korea’s strength as a manufacturing hub, low barriers to entry in the local market, clever marketing and support from the Korean government. If you’re keen to hear a more in-depth analysis behind the regularly touted reasons for K-Beauty's popularity then tune in. 
 
Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/why-is-k-beauty-so-popular
 
CONNECT WITH ME
<ul>
<li aria-level="1">My Instagram: www.instagram.com/lauren.kbeauty</li>
</ul>
<ul>
<li aria-level="1">Shop Kbeauty: www.stylestory.com.au</li>
</ul>
<ul>
<li aria-level="1">Style Story’s Instagram: www.instagram.com/stylestory_kbeauty</li>
</ul>
<ul>
<li aria-level="1">Jelly Ko’s Instagram: www.instagram.com/jellyko_official</li>
</ul>
<ul>
<li aria-level="1">Facebook: www.facebook.com/stylestory.au</li>
</ul>
<ul>
<li aria-level="1">Website: www.thekoreanbeautyshow.com</li>
</ul>
<ul>
<li aria-level="1">Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup</li>
</ul>
<ul>
<li aria-level="1">Pinterest: https://www.pinterest.com.au/stylestoryau</li>
</ul>
 
EPISODE SUMMARY 
<ul>
<li aria-level="1">Reasons usually given for why K-Beauty is so popular (innovation, design, quality, different ingredients, excellent price points) </li>
<li aria-level="1">What actually makes Korean beauty products stand out from others</li>
<li aria-level="1">How Korea became so globally competitive in the field:</li>
<ul>
<li aria-level="2">Marketing </li>
<li aria-level="2">Manufacturing </li>
<li aria-level="2">Government support </li>
<li aria-level="2">Low barriers to entry</li>
<li aria-level="2">Thinking globally</li>
</ul>
</ul>

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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