On today’s episode of the Korean Beauty Show, Lauren discusses the problems with Korea’s clean beauty trend. She delves into some of the myths being used by K-Beauty brands to market their products, issues with the rating apps and the industry’s reliance on the EWG Green Grade rating system. 

 

Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/the-problems-with-koreas-clean-beauty-trend

 

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Episode Summary 

If you use beauty products, it’s impossible not to have heard of clean beauty. These days you’ll see Korean beauty companies claiming that their products are “Free from Nasties”,  use “Green Level Ingredients Only”, are “EWG Green Grade Approved”, “Toxin Free” and “Sustainability Friendly”. 

When the average consumer sees this they think, “Great! I want my products to be clean. Well, I certainly don’t want dirty products!”

It’s only natural that you want your products to be good for your health and good for the environment. 

But what if all of this was based on a lie?

On today’s episode, we’re covering: 
What is Clean Beauty?
What’s the legal definition of clean beauty?
What are the blacklisted ingredients?
What’s the problem with clean beauty?
Why are natural products not necessarily safer than those containing synthetic chemicals?
Why can’t you make a blanket rule about whether a particular cosmetic ingredient is good or bad?
Are clean beauty products worth paying more for?

On today&rsquo;s episode of the Korean Beauty Show, Lauren discusses the problems with Korea&rsquo;s clean beauty trend. She delves into some of the myths being used by K-Beauty brands to market their products, issues with the rating apps and the industry&rsquo;s reliance on the EWG Green Grade rating system.&nbsp;
&nbsp;
Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/the-problems-with-koreas-clean-beauty-trend
&nbsp;
CONNECT WITH ME
&nbsp;
Instagram: <a href="http://www.instagram.com/lauren.kbeauty">www.instagram.com/lauren.kbeauty</a>
Shop Kbeauty: <a href="http://www.stylestory.com.au/">www.stylestory.com.au</a>
Style Story&rsquo;s Instagram: <a href="http://www.instagram.com/stylestory_kbeauty">www.instagram.com/stylestory_kbeauty</a>
Jelly Ko&rsquo;s Instagram: <a href="http://www.instagram.com/jellyko_official">www.instagram.com/jellyko_official</a>
Facebook: <a href="http://www.facebook.com/stylestory.au">www.facebook.com/stylestory.au</a>
Website: <a href="http://www.thekoreanbeautyshow.com/">www.thekoreanbeautyshow.com</a>
Sign Up to Our Mailing List to Join Tester's Club: <a href="https://stylestory.com.au/pages/free-gift-signup">https://stylestory.com.au/pages/free-gift-signup</a>
Pinterest: <a href="https://www.pinterest.com.au/stylestoryau">https://www.pinterest.com.au/stylestoryau</a>
Tik Tok: <a href="https://vt.tiktok.com/ZSaHUgHL/">https://vt.tiktok.com/ZSaHUgHL/</a>
Download Your Free Guide to K-Beauty: <a href="https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&amp;g=SmUKy">https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&amp;g=SmUKy</a>
&nbsp;
Episode Summary&nbsp;
If you use beauty products, it&rsquo;s impossible not to have heard of clean beauty. These days you&rsquo;ll see Korean beauty companies claiming that their products are &ldquo;Free from Nasties&rdquo;,&nbsp; use &ldquo;Green Level Ingredients Only&rdquo;, are &ldquo;EWG Green Grade Approved&rdquo;, &ldquo;Toxin Free&rdquo; and &ldquo;Sustainability Friendly&rdquo;.&nbsp;
When the average consumer sees this they think, &ldquo;Great! I want my products to be clean. Well, I certainly don&rsquo;t want dirty products!&rdquo;
It&rsquo;s only natural that you want your products to be good for your health and good for the environment.&nbsp;
But what if all of this was based on a lie?
On today&rsquo;s episode, we&rsquo;re covering:&nbsp;
<ul>
<li aria-level="1">What is Clean Beauty?</li>
<li aria-level="1">What&rsquo;s the legal definition of clean beauty?</li>
<li aria-level="1">What are the blacklisted ingredients?</li>
<li aria-level="1">What&rsquo;s the problem with clean beauty?</li>
<li aria-level="1">Why are natural products not necessarily safer than those containing synthetic chemicals?</li>
<li aria-level="1">Why can&rsquo;t you make a blanket rule about whether a particular cosmetic ingredient is good or bad?</li>
<li aria-level="1">Are clean beauty products worth paying more for?</li>
</ul>

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.