What kind of brand shuts down its entire production line for 72 hours just to ferment a single ingredient? In episode 270 of the Korean Beauty Show podcast, we’re sitting down with Mixsoon, a K-Beauty brand that stands out for all the right reasons. 

In an industry built on speed, duplication and sometimes more hype than integrity, this brand is doing things differently, from farming its own Centella on Jeju Island to rejecting fear-based clean beauty narratives. 

 

Access Full Show Notes for this Episode: Here 

 

CONNECT WITH MIXSOON 

Instagram: https://www.instagram.com/mixsoon_intl/

Korean Site: https://mixsoon.co.kr/

US Site: https://mixsoon.us/

Customer Service: global_cs@mixsoon.us

 

CONNECT WITH LAUREN

Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancy
Watch the Show on YouTube:https://www.youtube.com/@thekoreanbeautyshowpodcast
Follow me on Threads:https://www.threads.net/@lauren.kbeauty
My Instagram: http://www.instagram.com/lauren.kbeauty
Shop K-Beauty: http://www.stylestory.com.au/
Shop Jelly Ko: http://www.jellyko.com.au/
Follow us on TikTok:https://www.tiktok.com/@stylestory_kbeauty
Stay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signup
Take the K-Beauty Product Quiz:https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

 

EPISODE SUMMARY

Lauren sits down with Mina from Mixsoon to discuss: 
The founder’s beginnings as a distributor and how the brand “Mixsoon” was  born 
How Mixsoon approaches both formulation and fermentation
Growing their own Centella asiatica on a farm in Jeju Island 
How the brand went from insider favourite to international “cult” brand 
How they built a “clean beauty” brand without fear mongering 
How the brand continues  to grow and survivor in the face of so many competitors shutting their doors 
How their collaboration with Korean boy band Enhyphen came about 
What’s next for Mixsoon

What kind of brand shuts down its entire production line for 72 hours just to ferment a single ingredient? In episode 270 of the Korean Beauty Show podcast, we&rsquo;re sitting down with Mixsoon, a K-Beauty brand that stands out for all the right reasons.&nbsp;
In an industry built on speed, duplication and sometimes more hype than integrity, this brand is doing things differently, from farming its own Centella on Jeju Island to rejecting fear-based clean beauty narratives.&nbsp;
&nbsp;
Access Full Show Notes for this Episode: <a href="https://stylestory.com.au/blogs/podcast/the-k-beauty-brand-that-grew-its-own-d-mn-centella">Here</a>&nbsp;
&nbsp;
CONNECT WITH MIXSOON&nbsp;
Instagram: https://www.instagram.com/mixsoon_intl/
Korean Site: https://mixsoon.co.kr/
US Site: https://mixsoon.us/
Customer Service: global_cs@mixsoon.us
&nbsp;
CONNECT WITH LAUREN
Book a Consultation:&nbsp;<a href="https://stylestory.com.au/pages/k-beauty-consultancy">https://stylestory.com.au/pages/k-beauty-consultancy </a>Watch the Show on YouTube: <a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">https://www.youtube.com/@thekoreanbeautyshowpodcast </a>Follow me on Threads: <a href="https://www.threads.net/@lauren.kbeauty">https://www.threads.net/@lauren.kbeauty </a>My Instagram: <a href="http://www.instagram.com/lauren.kbeauty">http://www.instagram.com/lauren.kbeauty </a>Shop K-Beauty: <a href="http://www.stylestory.com.au/">http://www.stylestory.com.au/ </a>Shop Jelly Ko: <a href="http://www.jellyko.com.au/">http://www.jellyko.com.au/ </a>Follow us on TikTok: <a href="https://www.tiktok.com/@stylestory_kbeauty">https://www.tiktok.com/@stylestory_kbeauty </a>Stay up to date with K-Beauty: <a href="https://stylestory.com.au/pages/free-gift-signup">https://stylestory.com.au/pages/free-gift-signup </a>Take the K-Beauty Product Quiz: <a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/</a>
&nbsp;
EPISODE SUMMARY
Lauren sits down with Mina from Mixsoon to discuss:&nbsp;
<ul>
<li aria-level="1">The founder&rsquo;s beginnings as a distributor and how the brand &ldquo;Mixsoon&rdquo; was&nbsp; born&nbsp;</li>
<li aria-level="1">How Mixsoon approaches both formulation and fermentation</li>
<li aria-level="1">Growing their own Centella asiatica on a farm in Jeju Island&nbsp;</li>
<li aria-level="1">How the brand went from insider favourite to international &ldquo;cult&rdquo; brand&nbsp;</li>
<li aria-level="1">How they built a &ldquo;clean beauty&rdquo; brand without fear mongering&nbsp;</li>
<li aria-level="1">How the brand continues&nbsp; to grow and survivor in the face of so many competitors shutting their doors&nbsp;</li>
<li aria-level="1">How their collaboration with Korean boy band Enhyphen came about&nbsp;</li>
<li aria-level="1">What&rsquo;s next for Mixsoon</li>
</ul>

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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