On this week’s Kbeauty news headlines episode of the Korean Beauty Show podcast Lauren discusses how the city of Seoul is betting big on Kbeauty as well as how some brands are being affected by lockdowns. Plus, she introduces new releases from SKIN1004 and the latest Korean beauty product reviews. 

 

Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/seouls-big-bet-on-kbeauty

 

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram:www.instagram.com/stylestory_kbeauty

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Episode Summary:

K-BEAUTY NEWS HEADLINE

Seoul’s Mayor Unveils his Plan for Kbeauty Brands
Seoul Mayor Oh Se-hoon unveiled his visions for K-beauty brands as he seeks reelection in the upcoming mayoral election on June 1.
He wants to promote the K-lifestyle to the world 
Seoul will set up a special development zone for beauty and fashion in Dongdaemun 

K-Beauty Brands Feeling the Impact of China’s Lockdowns
Some brands have been forced to temporarily close manufacturing plants as a result of China’s zero Covid strategy 

Singles Inferno is back for a second season
Greenlight for Season 2 of the hit Korean reality dating series Single's Inferno.
The premise of the show is that five men and five women are "trapped" on a deserted island and the only way to escape is to shack up with someone. 

QUESTION OF THE WEEK: Where should I start if I’ve never tried Korean beauty products before?

Start with one of our mini skincare sets:
Mini Summer Beauty Set
K-Beauty Hits Mini Sets
Mini Travel Skincare Set
Mini Dry Skincare Set
Skin Soothing Mini Skincare Set
K-Beauty All Stars Set
K-Beauty Home Facial Kit

K-BEAUTY RELEASES OF THE WEEK 
Skin1004 Madagascar Centella Spot Cream (20ml), whichcontains high-purity Centella asiatica powder from Madagascar to increase the strength of damaged skin. It provides strong, soothing care to the skin after it has experienced spots and blemishes. 
Skin1004 Madagascar Centella Toning Toner (210ml) is a daily toner that is perfect for those with oily and combination skin. It’s a watery style toner with a slightly acidic pH to match the pH balance of your skin

 K-BEAUTY REVIEWS OF THE WEEK 
Real Review for the K-Beauty All Star Set
“I really didn’t know where to start in terms of using a kbeauty process so I emailed staff. Received a really helpful comment back recommending this pack as a starting point to get a feel for different products. Best advice ever.  Really enjoyed trying and using these products and have now moved on to purchasing some of the products to use on a regular basis. Thanks so much Style Story.”
Review for Jelly Ko Cherry Blossom Sleeping Mask 
 “Can I just say wow?! This mask has blown all other gels out of the water. A heavyweight gel that packs a punch. I don’t know if I can look at other gels the same. I may have found the one for life for me! This rich texture of this one makes it great for all skin types. My only con is the floral scent. It is not very potent and does not stay for long, but I’m not the hugest fan of them.” 

RECOMMENDATION OF THE WEEK 

Ode to My Father (국제시장) - 2014 Korean Film 

On this week&rsquo;s Kbeauty news headlines episode of the Korean Beauty Show podcast Lauren discusses how the city of Seoul is betting big on Kbeauty as well as how some brands are being affected by lockdowns. Plus, she introduces new releases from SKIN1004 and the latest Korean beauty product reviews.&nbsp;
&nbsp;
Access Today's Full Show Notes at: <a href="https://stylestory.com.au/blogs/podcast/seouls-big-bet-on-kbeauty">https://stylestory.com.au/blogs/podcast/seouls-big-bet-on-kbeauty</a>
&nbsp;
CONNECT WITH ME
Instagram: <a href="http://www.instagram.com/lauren.kbeauty">www.instagram.com/lauren.kbeauty</a>
Shop Kbeauty: <a href="http://www.stylestory.com.au/">www.stylestory.com.au</a>
Style Story&rsquo;s Instagram: <a href="http://www.instagram.com/stylestory_kbeauty">www.instagram.com/stylestory_kbeauty</a>
Jelly Ko&rsquo;s Instagram: <a href="http://www.instagram.com/jellyko_official">www.instagram.com/jellyko_official</a>
Facebook: <a href="http://www.facebook.com/stylestory.au">www.facebook.com/stylestory.au</a>
Website: <a href="http://www.thekoreanbeautyshow.com/">www.thekoreanbeautyshow.com</a>
Sign Up to Our Mailing List to Join Tester's Club: <a href="https://stylestory.com.au/pages/free-gift-signup">https://stylestory.com.au/pages/free-gift-signup</a>
Pinterest: <a href="https://www.pinterest.com.au/stylestoryau">https://www.pinterest.com.au/stylestoryau</a>
Tik Tok: <a href="https://vt.tiktok.com/ZSaHUgHL/">https://vt.tiktok.com/ZSaHUgHL/</a>
Download Your Free Guide to K-Beauty: <a href="https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&amp;g=SmUKy">https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&amp;g=SmUKy</a>
&nbsp;
Episode Summary:
K-BEAUTY NEWS HEADLINE
Seoul&rsquo;s Mayor Unveils his Plan for Kbeauty Brands
<ul>
<li aria-level="1">Seoul Mayor Oh Se-hoon unveiled his visions for K-beauty brands as he seeks reelection in the upcoming mayoral election on June 1.</li>
<li aria-level="1">He wants to promote the K-lifestyle to the world&nbsp;</li>
<li aria-level="1">Seoul will set up a special development zone for beauty and fashion in Dongdaemun&nbsp;</li>
</ul>
K-Beauty Brands Feeling the Impact of China&rsquo;s Lockdowns
<ul>
<li aria-level="1">Some brands have been forced to temporarily close manufacturing plants as a result of China&rsquo;s zero Covid strategy&nbsp;</li>
</ul>
Singles Inferno is back for a second season
<ul>
<li aria-level="1">Greenlight for Season 2 of the hit Korean reality dating series Single's Inferno.</li>
<li aria-level="1">The premise of the show is that five men and five women are "trapped" on a deserted island and the only way to escape is to shack up with someone.&nbsp;</li>
</ul>
QUESTION OF THE WEEK: Where should I start if I&rsquo;ve never tried Korean beauty products before?
Start with one of our <a href="https://stylestory.com.au/collections/sale-skincare-sets">mini skincare sets</a>:
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/collections/sale-skincare-sets/products/mini-barrier-repair-set">Mini Summer Beauty Set</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/sale-skincare-sets/products/k-beauty-hits-mini-skincare-set">K-Beauty Hits Mini Sets</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/sale-skincare-sets/products/mini-skincare-set">Mini Travel Skincare Set</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/sale-skincare-sets/products/mini-dry-skincare-set">Mini Dry Skincare Set</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/sale-skincare-sets/products/skin-soothing-mini-skincare-set">Skin Soothing Mini Skincare Set</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/sale-skincare-sets/products/k-beauty-all-star-set">K-Beauty All Stars Set</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/sale-skincare-sets/products/k-beauty-home-facial-kit">K-Beauty Home Facial Kit</a></li>
</ul>
K-BEAUTY RELEASES OF THE WEEK&nbsp;
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/collections/new-products/products/skin1004-madagascar-centella-spot-cream-20ml">Skin1004 Madagascar Centella Spot Cream </a>(20ml), which contains high-purity Centella asiatica powder from Madagascar to increase the strength of damaged skin. It provides strong, soothing care to the skin after it has experienced spots and blemishes.&nbsp;</li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/new-products/products/skin1004-madagascar-centella-toning-toner-210ml">Skin1004 Madagascar Centella Toning Toner </a>(210ml) is a daily toner that is perfect for those with oily and combination skin. It&rsquo;s a watery style toner with a slightly acidic pH to match the pH balance of your skin</li>
</ul>
&nbsp;K-BEAUTY REVIEWS OF THE WEEK&nbsp;
<ul>
<li aria-level="1">Real Review for the <a href="https://stylestory-au.myshopify.com/products/k-beauty-all-star-set">K-Beauty All Star Set</a></li>
<li aria-level="1">&ldquo;I really didn&rsquo;t know where to start in terms of using a kbeauty process so I emailed staff. Received a really helpful comment back recommending this pack as a starting point to get a feel for different products. Best advice ever.&nbsp; Really enjoyed trying and using these products and have now moved on to purchasing some of the products to use on a regular basis. Thanks so much Style Story.&rdquo;</li>
<li aria-level="1">Review for Jelly Ko Cherry Blossom Sleeping Mask&nbsp;</li>
<li aria-level="1">&nbsp;&ldquo;Can I just say wow?! This mask has blown all other gels out of the water. A heavyweight gel that packs a punch. I don&rsquo;t know if I can look at other gels the same. I may have found the one for life for me! This rich texture of this one makes it great for all skin types. My only con is the floral scent. It is not very potent and does not stay for long, but I&rsquo;m not the hugest fan of them.&rdquo;&nbsp;</li>
</ul>
RECOMMENDATION OF THE WEEK&nbsp;
Ode to My Father (국제시장) - 2014 Korean Film&nbsp;

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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