On episode 208 of the Korean Beauty Show podcast Lauren is covering luxury Korean beauty products. She explores what makes a product luxury, how luxury brands set themselves apart from their competition and what luxury K-Beauty brands are doing to appeal to new demographics in a worsening economy. 



Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/luxury-korean-beauty-products




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EPISODE SUMMARY
What makes a beauty brand “luxury”?
What Separates Luxury Beauty Brands From Other Brands?
Luxury Beauty Brands
Luxury Beauty in Korea
Sulwhasoo

Products mentioned: 
Sulwhasoo First Care Activating Serum EX 
 Sulwhasoo Essential Firming Cream EX 
History of Whoo 

Products mentioned: 
The History Of Whoo Jinyulhyang Intensive Revitalizing Eye Cream
The History Of Whoo Jinyulhyang Red Wild Ginseng Facial Oil
Is Luxury Beauty Relevant to the Non-Luxury Consumer?
What is the Future for Luxury Korean Beauty Products?

On episode 208 of the Korean Beauty Show podcast Lauren is covering luxury Korean beauty products. She explores what makes a product luxury, how luxury brands set themselves apart from their competition and what luxury K-Beauty brands are doing to appeal to new demographics in a worsening economy. 
 
Access Full Show Notes for this Episode: <a href="https://stylestory.com.au/blogs/podcast/luxury-korean-beauty-products">https://stylestory.com.au/blogs/podcast/luxury-korean-beauty-products</a>
 
 CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s IG: <a href="http://www.instagram.com/stylestory_kbeauty">www.instagram.com/stylestory_kbeauty</a>
TikTok: <a href="https://www.tiktok.com/@stylestory_kbeauty">https://www.tiktok.com/@stylestory_kbeauty</a>
Jelly Ko’s IG: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: <a href="https://www.pinterest.com.au/stylestoryau">https://www.pinterest.com.au/stylestoryau</a>
EPISODE SUMMARY
<ul>
<li aria-level="1">What makes a beauty brand “luxury”?</li>
<li aria-level="1">What Separates Luxury Beauty Brands From Other Brands?</li>
<li aria-level="1">Luxury Beauty Brands</li>
<li aria-level="1">Luxury Beauty in Korea</li>
<li aria-level="1">Sulwhasoo</li>
</ul>
Products mentioned: 
<ol>
<li aria-level="1"><a href="https://stylestory.com.au/collections/sulwhasoo/products/sulwhasoo-first-care-activating-serum-ex">Sulwhasoo First Care Activating Serum EX </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/sulwhasoo/products/sulwhasoo-essential-firming-cream"> Sulwhasoo Essential Firming Cream EX </a></li>
</ol>
<ul>
<li aria-level="1">History of Whoo </li>
</ul>
Products mentioned: 
<ol>
<li aria-level="1"><a href="https://stylestory.com.au/products/the-history-of-whoo-jinyulhyang-intensive-revitalizing-eye-cream">The History Of Whoo Jinyulhyang Intensive Revitalizing Eye Cream</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/history-of-whoo/products/jinyulhyang-red-wild-ginseng-facial-oil-30ml">The History Of Whoo Jinyulhyang Red Wild Ginseng Facial Oil</a></li>
</ol>
<ul>
<li>Is Luxury Beauty Relevant to the Non-Luxury Consumer?</li>
<li>What is the Future for Luxury Korean Beauty Products?</li>
</ul>

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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