On today’s episode, Lauren discusses the top 5 trends that will be making waves in the Korean beauty industry in 2022. From the once maligned retinol to fragrance, some of them might surprise you! 

 

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1 Retinol & Bakuchiol 

K-Beauty has traditionally shied away from retinol due to all the perceived and real pitfalls of it. However, I am seeing more and more releases featuring retinol and bakuchiol, which is touted as a natural retinol alternative. 

We have already seen releases from 23 Years Old, Chosungah 22, Innisfree, Charmzone amd APLB and I suspect we will see even more.  

 
 Multi Use Products

K-Beauty is definitely moving further away from intricate routines in favour of paired down products that do more with less. People are using their toner to double as a mask, with cotton pads instead of mask sheets. And many multi-use products are hitting the market as well. 

Jelly Ko Bubble Tea Steam Creamis really a 3-in-1 of a serum, oil and moisturizer

Subi Brightening Powder Cleanser - light exfoliator and cleanser

Subi Holo Dream- pore blurring makeup primer and exfoliating clay mask 
Sustainability

Korea’s new recycling label regulations have already come into effect. Brands are now required to indicate how easy or difficult a product is to recycle. More brands are opting for things like label-less products, some are offering recycling stations and there are increasingly more sustainable packaging options being produced as well. 
Vegan

This is not a new trend in K-Beauty but what is new is how many mainstream brands are picking up on the vegan trend. Tony Moly, d’Alba and quite a few brands that have traditionally not focused specifically on vegan formulas or products are now offering vegan lines. I can’t seem to jump on a subway in Seoul at the moment without seeing an ad for a new vegan skincare or makeup line. 

5 Fragrance

The market for fragrance products has seen an unprecedented expansion both in size and type of products, with more consumers, especially those in their 20s and 30s, keen to experience new fragrances. 

According to Euromonitor, Korea’s fragrance market grew 36.4 percent from 2018 to 2019, and is projected to reach 650 billion won ($547.5 million) by 2023.

Especially during the pandemic, people are buying things like incense, perfumes, scented candles and even skincare products with distinct scents. More K-Beauty brands are running with signature fragrances for their products - like Huxley, Tamburins. 

CJ Olive Young has reported a surge of nearly 90 percent in sales in the category over the past year.

On today&rsquo;s episode, Lauren discusses the top 5 trends that will be making waves in the Korean beauty industry in 2022. From the once maligned retinol to fragrance, some of them might surprise you!&nbsp;
&nbsp;
CONNECT WITH ME
Instagram: www.instagram.com/lauren.kbeauty
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau
Tik Tok: https://vt.tiktok.com/ZSaHUgHL/
Download Your Free Guide to K-Beauty: <a href="https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&amp;g=SmUKy">https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&amp;g=SmUKy</a>
&nbsp;
&nbsp;
1 Retinol &amp; Bakuchiol&nbsp;
K-Beauty has traditionally shied away from retinol due to all the perceived and real pitfalls of it. However, I am seeing more and more releases featuring retinol and bakuchiol, which is touted as a natural retinol alternative.&nbsp;
We have already seen releases from <a href="https://stylestory.com.au/collections/23-years-old">23 Years Old</a>, <a href="https://stylestory.com.au/collections/chosungah-22">Chosungah 22</a>, <a href="https://stylestory.com.au/collections/brand-innisfree">Innisfree</a>, <a href="https://stylestory.com.au/collections/charmzone">Charmzone</a> amd <a href="https://stylestory.com.au/collections/aplb/products/aplb-retinol-vitamin-a-moisture-cream">APLB</a> and I suspect we will see even more.&nbsp;&nbsp;
&nbsp;
<ol>
<li> Multi Use Products</li>
</ol>
K-Beauty is definitely moving further away from intricate routines in favour of paired down products that do more with less. People are using their toner to double as a mask, with cotton pads instead of mask sheets. And many multi-use products are hitting the market as well.&nbsp;
<a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-bubble-tea-steam-cream">Jelly Ko Bubble Tea Steam Cream </a>is really a 3-in-1 of a serum, oil and moisturizer
<a href="https://stylestory.com.au/collections/brand-subi/products/subi-brightening-powder-cleanser">Subi Brightening Powder Cleanser</a> - light exfoliator and cleanser
<a href="https://stylestory.com.au/collections/brand-subi/products/subi-holo-dream-brightening-pore-minimizing-mask">Subi Holo Dream </a>- pore blurring makeup primer and exfoliating clay mask&nbsp;
<ol>
<li>Sustainability</li>
</ol>
Korea&rsquo;s new recycling label regulations have already come into effect. Brands are now required to indicate how easy or difficult a product is to recycle. More brands are opting for things like label-less products, some are offering recycling stations and there are increasingly more sustainable packaging options being produced as well.&nbsp;
<ol>
<li>Vegan</li>
</ol>
This is not a new trend in K-Beauty but what is new is how many mainstream brands are picking up on the vegan trend. Tony Moly, d&rsquo;Alba and quite a few brands that have traditionally not focused specifically on vegan formulas or products are now offering vegan lines. I can&rsquo;t seem to jump on a subway in Seoul at the moment without seeing an ad for a new vegan skincare or makeup line.&nbsp;
5 Fragrance
The market for fragrance products has seen an unprecedented expansion both in size and type of products, with more consumers, especially those in their 20s and 30s, keen to experience new fragrances.&nbsp;
According to Euromonitor, Korea&rsquo;s fragrance market grew 36.4 percent from 2018 to 2019, and is projected to reach 650 billion won ($547.5 million) by 2023.
Especially during the pandemic, people are buying things like incense, perfumes, scented candles and even skincare products with distinct scents. More K-Beauty brands are running with signature fragrances for their products - like Huxley, Tamburins.&nbsp;
CJ Olive Young has reported a surge of nearly 90 percent in sales in the category over the past year.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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