From lawsuits and mass brand closures to global expansions and lip product fails - on episode 271 of the Korean Beauty Show, we're breaking down what’s really happening in the Korean beauty industry in July 2025.

Access Full Show Notes for this EpisodeHere 

CONNECT WITH LAUREN

Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancy
Watch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcast
Follow me on Threads: https://www.threads.net/@lauren.kbeauty
My Instagram: http://www.instagram.com/lauren.kbeauty
Shop K-Beauty: http://www.stylestory.com.au/
Shop Jelly Ko: http://www.jellyko.com.au/
Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeauty
Stay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signup
Take the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

K-Beauty News Headlines
Olive Young Loses Major Infringement Lawsuit
8,831 K-Beauty Brands Closed in 2024 
Kolmar Korea Opens Huge US Factory to Avoid Tariffs
Aestura Expands to Sephora in Australia and Canada

Question of the Week: Best Exfoliants for Dry, Sensitive Skin

Products Mentioned: 
Jelly Ko’s Cinnamon Toast Sugar Scrub Foam 

One Must, One Meh, One Miss: Lip Product Reviews

Products Mentioned 
Colorgram Fruity Glass Gloss
Hera Sensual Nude Gloss
Amuse Lip Smudger
Banila Co Lip Smudger 
Jelly Ko Gelato Glaze Lip Mask 

Watch Recommendation: 
Dear Hongrang (Netflix)

Some of the links in this post may be affiliate links. This means that if you click through and make a purchase, I may earn a small commission at no extra cost to you. Your support helps keep The Korean Beauty Show running. Thank you!

From lawsuits and mass brand closures to global expansions and lip product fails - on episode 271 of the Korean Beauty Show, we're breaking down what&rsquo;s really happening in the Korean beauty industry in July 2025.
Access Full Show Notes for this Episode <a href="https://stylestory.com.au/blogs/style-story/korea-s-biggest-beauty-retailer-just-got-sued-and-lost">Here</a>&nbsp;
CONNECT WITH LAUREN
Book a Consultation:&nbsp;<a href="https://stylestory.com.au/pages/k-beauty-consultancy">https://stylestory.com.au/pages/k-beauty-consultancy </a>Watch the Show on YouTube: <a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">https://www.youtube.com/@thekoreanbeautyshowpodcast </a>Follow me on Threads: <a href="https://www.threads.net/@lauren.kbeauty">https://www.threads.net/@lauren.kbeauty </a>My Instagram: <a href="http://www.instagram.com/lauren.kbeauty">http://www.instagram.com/lauren.kbeauty </a>Shop K-Beauty: <a href="http://www.stylestory.com.au/">http://www.stylestory.com.au/ </a>Shop Jelly Ko: <a href="http://www.jellyko.com.au/">http://www.jellyko.com.au/ </a>Follow us on TikTok: <a href="https://www.tiktok.com/@stylestory_kbeauty">https://www.tiktok.com/@stylestory_kbeauty </a>Stay up to date with K-Beauty: <a href="https://stylestory.com.au/pages/free-gift-signup">https://stylestory.com.au/pages/free-gift-signup </a>Take the K-Beauty Product Quiz: <a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/</a>
K-Beauty News Headlines
<ol>
<li aria-level="1">Olive Young Loses Major Infringement Lawsuit</li>
<li aria-level="1">8,831 K-Beauty Brands Closed in 2024&nbsp;</li>
<li aria-level="1">Kolmar Korea Opens Huge US Factory to Avoid Tariffs</li>
<li aria-level="1">Aestura Expands to Sephora in Australia and Canada</li>
</ol>
Question of the Week: Best Exfoliants for Dry, Sensitive Skin
Products Mentioned:&nbsp;
<ul>
<li><a href="https://jellyko.com.au/products/cinnamon-toast-sugar-scrub-foam">Jelly Ko&rsquo;s Cinnamon Toast Sugar Scrub Foam</a>&nbsp;</li>
</ul>
One Must, One Meh, One Miss: Lip Product Reviews
Products Mentioned&nbsp;
<ul>
<li><a href="https://amzn.to/41mecbY">Colorgram Fruity Glass Gloss</a></li>
<li><a href="https://amzn.to/45apFMX">Hera Sensual Nude Gloss</a></li>
<li><a href="https://amzn.to/3Hg9IwR">Amuse Lip Smudger</a></li>
<li>Banila Co Lip Smudger <a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-gelato-glaze-lip-mask"></a></li>
<li><a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-gelato-glaze-lip-mask">Jelly Ko Gelato Glaze Lip Mask </a></li>
</ul>
Watch Recommendation: 
<ul>
<li>Dear Hongrang (Netflix)</li>
</ul>
Some of the links in this post may be affiliate links. This means that if you click through and make a purchase, I may earn a small commission at no extra cost to you. Your support helps keep The Korean Beauty Show running. Thank you!

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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