On today’s episode of the Korean Beauty Show, Lauren discusses Ahn In Suk's (Director of the Korea Institute of Dermatological Sciences) latest YouTube video discussing whether the focus on ingredients lists and green grade ratings is setting back the future of the Korean cosmetics industry. Lauren also answers a listener’s question about Korean cleansing sticks. 

 

Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/is-the-ewg-setting-back-the-future-of-the-korean-cosmetics-industry

 

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EPISODE SUMMARY:

KBEAUTY NEWS HEADLINES: Is the EWG Setting back the future of the Korean cosmetics industry?
Ahn Insuk, Director of Korea’s Institute of Dermatological Sciences says that green grade rating systems like those used on Hwahae and rating systems like the EWG are actually setting back the future of the Korean beauty industry. 
In a video released to her YouTube channel, she explained that she doesn’t think it’s necessary to check whether cosmetics contain harmful ingredients for the human body. 
Lauren discusses her thoughts on this and the proliferation of brands claiming to avoid so-called “harmful ingredients.”

Watch Ahn Insuk’s Video “The Truth About Cosmetic Ingredients” Here: https://youtu.be/MQAaEmpOYas

 

QUESTION OF THE WEEK: What are Cleansing Sticks?

 

New Kbeauty Products on STYLE STORY:
Hanyul Yuja Face Oil (30ml) is ideal for those with dull, fatigued, tired looking skin. Hanyul's Yuja Face Oil contains 82% Yuja extract, providing skin with a rich antioxidant boost. 5% Niacinamide acts as a brightening powerhouse to help reduce the appearance of spots and dull skin.
Hanyul Pure Artemisia Watery Calming Toner (150ml) is a calming toner that contains baby mugwort to provide a soothing effect on skin. It can also improve skin's texture and appearance.

Korean Beauty Product Reviews of the Week:
5 star review for d’Alba Piedmont First Spray Serum. 
So worth the price
“Wow! Never again will I buy the cheap sprays that supposedly "hydrate" your skin when all they really do is have the opposite effect. This stuff is actual skin care in a spray bottle. You can feel the mist of serum on your skin and it actually hydrates - I use it all throughout the day if I feel dry or if I want to feel fresh or refresh my makeup. It's so good for travelling on a flight as well. It is expensive but so so worth it and it lasts ages.”
5 Star Review for One Thing Centella Asiatica Toner
In love
“Hydrates my skin and soooo suitable for those with sensitive to combination skin types.”

RECOMMENDATION OF THE WEEK 
If I Had Your Face by Frances Cha

STYLE STORY - Your Go-To for Kbeauty

On today&rsquo;s episode of the Korean Beauty Show, Lauren discusses Ahn In Suk's (Director of the Korea Institute of Dermatological Sciences) latest YouTube video discussing whether the focus on ingredients lists and green grade ratings is setting back the future of the Korean cosmetics industry. Lauren also answers a listener&rsquo;s question about Korean cleansing sticks.&nbsp;
&nbsp;
Access Today's Full Show Notes: <a href="https://stylestory.com.au/blogs/podcast/is-the-ewg-setting-back-the-future-of-the-korean-cosmetics-industry">https://stylestory.com.au/blogs/podcast/is-the-ewg-setting-back-the-future-of-the-korean-cosmetics-industry</a>
&nbsp;
CONNECT WITH ME
Instagram: <a href="http://www.instagram.com/lauren.kbeauty">www.instagram.com/lauren.kbeauty</a>
Shop Kbeauty: <a href="http://www.stylestory.com.au/">www.stylestory.com.au</a>
Style Story&rsquo;s Instagram: <a href="http://www.instagram.com/stylestory_kbeauty">www.instagram.com/stylestory_kbeauty</a>
Jelly Ko&rsquo;s Instagram: <a href="http://www.instagram.com/jellyko_official">www.instagram.com/jellyko_official</a>
Facebook: <a href="http://www.facebook.com/stylestory.au">www.facebook.com/stylestory.au</a>
Website: <a href="http://www.thekoreanbeautyshow.com/">www.thekoreanbeautyshow.com</a>
Sign Up to Our Mailing List to Join Tester's Club: <a href="https://stylestory.com.au/pages/free-gift-signup">https://stylestory.com.au/pages/free-gift-signup</a>
Pinterest: <a href="https://www.pinterest.com.au/stylestoryau">https://www.pinterest.com.au/stylestoryau</a>
Tik Tok: <a href="https://vt.tiktok.com/ZSaHUgHL/">https://vt.tiktok.com/ZSaHUgHL/</a>
Download Your Free Guide to K-Beauty: <a href="https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&amp;g=SmUKy">https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&amp;g=SmUKy</a>
&nbsp;
EPISODE SUMMARY:
KBEAUTY NEWS HEADLINES: Is the EWG Setting back the future of the Korean cosmetics industry?
<ul>
<li aria-level="1">Ahn Insuk, Director of Korea&rsquo;s Institute of Dermatological Sciences says that green grade rating systems like those used on Hwahae and rating systems like the EWG are actually setting back the future of the Korean beauty industry.&nbsp;</li>
<li aria-level="1">In a video released to her <a href="https://youtu.be/MQAaEmpOYas">YouTube channel</a>, she explained that she doesn&rsquo;t think it&rsquo;s necessary to check whether cosmetics contain harmful ingredients for the human body.&nbsp;</li>
<li aria-level="1">Lauren discusses her thoughts on this and the proliferation of brands claiming to avoid so-called &ldquo;harmful ingredients.&rdquo;</li>
</ul>
Watch Ahn Insuk&rsquo;s Video &ldquo;The Truth About Cosmetic Ingredients&rdquo; Here: https://youtu.be/MQAaEmpOYas
&nbsp;
QUESTION OF THE WEEK: What are Cleansing Sticks?
&nbsp;
New Kbeauty Products on STYLE STORY:
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/products/hanyul-yuja-face-oil-30ml">Hanyul Yuja Face Oil</a> (30ml) is ideal for those with dull, fatigued, tired looking skin. Hanyul's Yuja Face Oil contains 82% Yuja extract, providing skin with a rich antioxidant boost. 5% Niacinamide acts as a brightening powerhouse to help reduce the appearance of spots and dull skin.</li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/new-products/products/hanyul-pure-artemisia-watery-calming-toner-150ml">Hanyul Pure Artemisia Watery Calming Toner</a> (150ml) is a calming <a href="https://stylestory.com.au/collections/toner">toner</a> that contains baby mugwort to provide a soothing effect on skin. It can also improve skin's texture and appearance.</li>
</ul>
Korean Beauty Product Reviews of the Week:
<ul>
<li aria-level="1">5 star review for <a href="https://stylestory.com.au/products/dalba-piedmont-white-truffle-first-spray-serum">d&rsquo;Alba Piedmont First Spray Serum</a>.&nbsp;</li>
</ul>
<ul>
<ul>
<ul>
<li aria-level="2">So worth the price</li>
<li aria-level="2">&ldquo;Wow! Never again will I buy the cheap sprays that supposedly "hydrate" your skin when all they really do is have the opposite effect. This stuff is actual skin care in a spray bottle. You can feel the mist of serum on your skin and it actually hydrates - I use it all throughout the day if I feel dry or if I want to feel fresh or refresh my makeup. It's so good for travelling on a flight as well. It is expensive but so so worth it and it lasts ages.&rdquo;</li>
</ul>
</ul>
</ul>
<ul>
<li aria-level="1">5 Star Review for <a href="https://stylestory.com.au/collections/one-thing/products/one-thing-centella-extract-toner">One Thing Centella Asiatica Toner</a></li>
</ul>
<ul>
<ul>
<li aria-level="2">In love</li>
<li aria-level="2">&ldquo;Hydrates my skin and soooo suitable for those with sensitive to combination skin types.&rdquo;</li>
</ul>
</ul>
RECOMMENDATION OF THE WEEK&nbsp;
<ul>
<li aria-level="1">If I Had Your Face by Frances Cha</li>
</ul>
STYLE STORY - Your Go-To for Kbeauty

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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