In Episode 269 of The Korean Beauty Show, host Lauren Lee takes you behind the scenes at in-cosmetics Korea 2025 to uncover the latest ingredient trends. From marine sponge microneedling to fermented collagen and high-performance sunscreen tech, Lauren breaks down what was real, what was marketing fluff and what might end up in your next favorite beauty product.This episode also touches on the future of beauty R&D, insights from STYLE STORY’s consultancy arm and what today’s expo floor says about tomorrow’s skincare shelf.

 

Access Full Show Notes for this Episode here 

 

CONNECT WITH LAUREN

Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancy
Watch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcast
Follow me on Threads: https://www.threads.net/@lauren.kbeauty
My Instagram: http://www.instagram.com/lauren.kbeauty
Shop K-Beauty: http://www.stylestory.com.au/
Shop Jelly Ko: http://www.jellyko.com.au/
Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeauty
Stay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signup
Take the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

 

In This Episode We Cover: 

Spicules: Marine sponge microneedles pitched as natural micro-exfoliators

Exosomes: Stem cell-derived delivery agents with murky regulatory status

Trending Functional Oils: Armorpheus, green coffee, ginseng, yuja, vetiver


Vitamin K2: The “age killer” for vascular health and eye rejuvenation


Astaxanthin LQ: Ultra-potent antioxidant (with a luxury price tag)


Collagen & Inner Beauty: The science behind ingestible collagen and more 


Liposomes: Smarter, cleaner delivery systems with Korean-led R&D


Next-Gen UV Filters: Microencapsulation, enzyme-enhanced SPF and more


Biotech Formulation Trends: How delivery systems and functional actives are converging


STYLE STORY's K-Beauty Consultancy: How Lauren works with biotech startups and ingredient developers in the beauty space

In Episode 269 of The Korean Beauty Show, host Lauren Lee takes you behind the scenes at in-cosmetics Korea 2025 to uncover the latest ingredient trends. From marine sponge microneedling to fermented collagen and high-performance sunscreen tech, Lauren breaks down what was real, what was marketing fluff and what might end up in your next favorite beauty product.This episode also touches on the future of beauty R&amp;D, insights from STYLE STORY&rsquo;s consultancy arm and what today&rsquo;s expo floor says about tomorrow&rsquo;s skincare shelf.
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Access Full Show Notes for this Episode <a href="https://stylestory.com.au/blogs/podcast/in-cosmetics-korea-2025-the-skincare-ingredients-everyone-s-talking-about">here</a>&nbsp;
&nbsp;
CONNECT WITH LAUREN
Book a Consultation:&nbsp;<a href="https://stylestory.com.au/pages/k-beauty-consultancy">https://stylestory.com.au/pages/k-beauty-consultancy </a>Watch the Show on YouTube: <a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">https://www.youtube.com/@thekoreanbeautyshowpodcast </a>Follow me on Threads: <a href="https://www.threads.net/@lauren.kbeauty">https://www.threads.net/@lauren.kbeauty </a>My Instagram: <a href="http://www.instagram.com/lauren.kbeauty">http://www.instagram.com/lauren.kbeauty </a>Shop K-Beauty: <a href="http://www.stylestory.com.au/">http://www.stylestory.com.au/ </a>Shop Jelly Ko: <a href="http://www.jellyko.com.au/">http://www.jellyko.com.au/ </a>Follow us on TikTok: <a href="https://www.tiktok.com/@stylestory_kbeauty">https://www.tiktok.com/@stylestory_kbeauty </a>Stay up to date with K-Beauty: <a href="https://stylestory.com.au/pages/free-gift-signup">https://stylestory.com.au/pages/free-gift-signup </a>Take the K-Beauty Product Quiz: <a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/</a>
&nbsp;
In This Episode We Cover:&nbsp;
Spicules:&nbsp;Marine sponge microneedles pitched as natural micro-exfoliators
Exosomes: Stem cell-derived delivery agents with murky regulatory status
Trending Functional Oils: Armorpheus, green coffee, ginseng, yuja, vetiver 
Vitamin K2: The &ldquo;age killer&rdquo; for vascular health and eye rejuvenation 
Astaxanthin LQ: Ultra-potent antioxidant (with a luxury price tag) 
Collagen &amp; Inner Beauty:&nbsp;The science behind ingestible collagen and more 
Liposomes: Smarter, cleaner delivery systems with Korean-led R&amp;D 
Next-Gen UV Filters: Microencapsulation, enzyme-enhanced SPF and more 
Biotech Formulation Trends: How delivery systems and functional actives are converging 
STYLE STORY's K-Beauty Consultancy:&nbsp;How Lauren works with biotech startups and ingredient developers in the beauty space

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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