Hyaluronic Acid in Korean Skincare - Episode 59 

Today we’re taking a look at hyaluronic acid in Korean skincare - why it’s a wonder ingredient and some of the best K-Beauty hyaluronic acid products on the market. 

CONNECT WITH ME 

Instagram: www.instagram.com/lauren.kbeauty 

Facebook: www.facebook.com/stylestory.au 

Website: www.thekoreanbeautyshow.com 

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

Episode Summary:

K-BEAUTY NEWS HEADLINES - Korea Cracks Down on False Advertising Claims 

The Ministry of Food and Drug Safety (MFDS) recently published a notification of cosmetics violating the advertisement requirements. As online shopping for homecare products surged during COVID 19 pandemic, MFDS inspected over 500 cosmetics sold online, finding that 336 products made false claims of medical efficacies, most of which were cellulite cream. 

Phrases like “scar treatment” and “fat reduction” were being used to describe ordinary cosmetics, rather than registered drugs and treatments. 

In Korea, cosmetics are products that “apply, rub, spray, etc. to the human body in order to clean, beautify, maintain or improve the health of skin and hair, and have minor effects on the human body.” By their definition, these are not products that have ‘medical’ effects’ and therefore brands need to be very careful in the types of claims they make about products that are ordinary cosmetics. 

The authority emphasized the importance of promoting products legally, and showed the examples of non-compliance advertisement cases for brands to use as a guide. 

WHAT IS HYALURONIC ACID 

Access today's show notes at the STYLE STORY website via https://stylestory.com.au/blogs/podcast/hyaluronic-acid-in-korean-skincare-ep-59

Hyaluronic Acid in Korean Skincare - Episode 59&nbsp;
Today we&rsquo;re taking a look at hyaluronic acid in Korean skincare - why it&rsquo;s a wonder ingredient and some of the best K-Beauty hyaluronic acid products on the market.&nbsp;
CONNECT WITH ME&nbsp;
Instagram: <a href="http://www.instagram.com/lauren.kbeauty">www.instagram.com/lauren.kbeauty</a>&nbsp;
Facebook: <a href="http://www.facebook.com/stylestory.au">www.facebook.com/stylestory.au</a>&nbsp;
Website: <a href="http://www.thekoreanbeautyshow.com">www.thekoreanbeautyshow.com</a>&nbsp;
Pinterest: <a href="https://www.pinterest.com.au/stylestoryau">https://www.pinterest.com.au/stylestoryau</a>
Tik Tok: <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fvt.tiktok.com%2FZSaHUgHL%2F%3Ffbclid%3DIwAR2woKkFVuD90X6aXBmzoE8kNxgyOspadtwhIJBnoXmBSeIdMGaXC2RlSgU&amp;h=AT0r406ncJuE5dI7M1J3LscCE6_nPHVadiVwHe_qpmzj3Q8nCo6JdK7g2WgfnmyvnTj50ziycaFxNESPxnPIsujidtJuTtdgSxxzsncwya7OdggN8CLJHWoobrbGOAm-1hshE9GL">https://vt.tiktok.com/ZSaHUgHL/</a>
Download Your Free Guide to K-Beauty: <a href="https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&amp;g=SmUKyF">https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&amp;g=SmUKyF</a>
Episode Summary:
K-BEAUTY NEWS HEADLINES - Korea Cracks Down on False Advertising Claims&nbsp;
The Ministry of Food and Drug Safety (MFDS) recently published a notification of cosmetics violating the advertisement requirements. As online shopping for homecare products surged during COVID 19 pandemic, MFDS inspected over 500 cosmetics sold online, finding that 336 products made false claims of medical efficacies, most of which were cellulite cream.&nbsp;
Phrases like &ldquo;scar treatment&rdquo; and &ldquo;fat reduction&rdquo; were being used to describe ordinary cosmetics, rather than registered drugs and treatments.&nbsp;
In Korea, cosmetics are products that &ldquo;apply, rub, spray, etc. to the human body in order to clean, beautify, maintain or improve the health of skin and hair, and have minor effects on the human body.&rdquo; By their definition, these are not products that have &lsquo;medical&rsquo; effects&rsquo; and therefore brands need to be very careful in the types of claims they make about products that are ordinary cosmetics.&nbsp;
The authority emphasized the importance of promoting products legally, and showed the examples of non-compliance advertisement cases for brands to use as a guide.&nbsp;
WHAT IS HYALURONIC ACID&nbsp;
Access today's show notes at the STYLE STORY website via https://stylestory.com.au/blogs/podcast/hyaluronic-acid-in-korean-skincare-ep-59

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Advertisement