On episode 217 of the Korean Beauty Show podcast, Lauren runs through some tips and challenges for breaking into the Korean beauty market. Plus, what should you do if all the usual barrier repair products are not working to repair skin damage? In addition, we look at the top 5 best-selling products for August 2023 and real customers review products from  Mary & May, Tosowoong,Skin79 and Subi.



Access Full Show Notes: https://stylestory.com.au/blogs/podcast/how-to-break-into-the-korean-beauty-market


CONNECT WITH ME

My Instagram:www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s IG: www.instagram.com/stylestory_kbeauty

TikTok:https://www.tiktok.com/@stylestory_kbeauty

Jelly Ko’s IG: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup

Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/





K-Beauty News

I spoke to Cosmetics Design Asia for their piece How to Win Over the Rapidly Transforming K-Beauty Market.

We covered:
The Korean beauty consumer
What is the ideal strategy to break into the Korean market
How can a foreign brand win over a market with such a strong local showing
Major trends within the Korean beauty market today
Emerging trends in the K-Beauty market 



Question of the Week: What should I do if none of the regular barrier repair products and tricks are working?



Most Popular K-Beauty Products in August 
Subi Perfect Pimple Patch- sales are up 72%
Dr Jart Cicapair Color Correcting Cream
Jelly Ko Bubble Tea Steam Cream - sales are up 7% 
Subi Bare Skin Balm - sales up 75% 
Jelly Ko Dewy Glaze Toner- sales up 133% 



New K-Beauty Reviews
Skin79 Orange BB Cream
Holo Dream Mask
Mary & May Vegan Cica Toner
Tosowoong SOS Ovalicin Cream



Recommendation of the Week - UV Hat

On episode 217 of the Korean Beauty Show podcast, Lauren runs through some tips and challenges for breaking into the Korean beauty market. Plus, what should you do if all the usual barrier repair products are not working to repair skin damage? In addition, we look at the top 5 best-selling products for August 2023 and real customers review products from  <a href="https://stylestory.com.au/collections/mary-may">Mary &amp; May</a>,<a href="https://stylestory.com.au/collections/brand-tosowoong"> Tosowoong,</a> <a href="https://stylestory.com.au/collections/brand-skin79">Skin79 </a>and <a href="https://stylestory.com.au/collections/brand-subi">Subi</a>.
 
Access Full Show Notes: <a href="https://stylestory.com.au/blogs/podcast/how-to-break-into-the-korean-beauty-market">https://stylestory.com.au/blogs/podcast/how-to-break-into-the-korean-beauty-market</a>
 CONNECT WITH ME
My Instagram: <a href="http://www.instagram.com/lauren.kbeauty">www.instagram.com/lauren.kbeauty</a>
Shop Kbeauty: <a href="http://www.stylestory.com.au">www.stylestory.com.au</a>
Style Story’s IG: <a href="http://www.instagram.com/stylestory_kbeauty">www.instagram.com/stylestory_kbeauty</a>
TikTok: <a href="https://www.tiktok.com/@stylestory_kbeauty">https://www.tiktok.com/@stylestory_kbeauty</a>
Jelly Ko’s IG: <a href="http://www.instagram.com/jellyko_official">www.instagram.com/jellyko_official</a>
Facebook: <a href="http://www.facebook.com/stylestory.au">www.facebook.com/stylestory.au</a>
Website: <a href="http://www.thekoreanbeautyshow.com">www.thekoreanbeautyshow.com</a>
Stay up to date with the latest K-Beauty : <a href="https://stylestory.com.au/pages/free-gift-signup">https://stylestory.com.au/pages/free-gift-signup</a>
Find Your Perfect K-Beauty Product Quiz: <a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/</a>
 
 
K-Beauty News
I spoke to Cosmetics Design Asia for their piece <a href="https://www.cosmeticsdesign-asia.com/Article/2023/08/30/k-beauty-market-analysis-how-to-win-the-rapidly-transforming-market">How to Win Over the Rapidly Transforming K-Beauty Market.</a>
We covered:
<ul>
<li aria-level="1">The Korean beauty consumer</li>
<li aria-level="1">What is the ideal strategy to break into the Korean market</li>
<li aria-level="1">How can a foreign brand win over a market with such a strong local showing</li>
<li aria-level="1">Major trends within the Korean beauty market today</li>
<li aria-level="1">Emerging trends in the K-Beauty market </li>
</ul>
 
Question of the Week: What should I do if none of the regular barrier repair products and tricks are working?
 
Most Popular K-Beauty Products in August 
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/collections/brand-subi/products/perfect-pimple-patch-set-of-10">Subi Perfect Pimple Patch</a>- sales are up 72%</li>
</ul>
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/products/dr-jart-cicapair-re-cover">Dr Jart Cicapair Color Correcting Cream</a></li>
</ul>
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-bubble-tea-steam-cream">Jelly Ko Bubble Tea Steam Cream </a>- sales are up 7% </li>
</ul>
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/products/subi-bare-skin-balm">Subi Bare Skin Balm </a>- sales up 75% </li>
</ul>
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-dewy-glaze-toner">Jelly Ko Dewy Glaze Toner </a>- sales up 133% </li>
</ul>
 
New K-Beauty Reviews
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/collections/brand-skin79/products/skin79-orange-super-plus-bb-cream">Skin79 Orange BB Cream</a></li>
</ul>
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/collections/brand-subi/products/subi-holo-dream-brightening-pore-minimizing-mask">Holo Dream Mask</a></li>
</ul>
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/products/mary-may-vegan-cica-tea-tree-aha-pha-toner-200ml">Mary &amp; May Vegan Cica Toner</a></li>
</ul>
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/collections/brand-tosowoong/products/tosowoong-sos-intensive-red-clinic-ovalcin-skin-clear-cream">Tosowoong SOS Ovalicin Cream</a></li>
</ul>
 
Recommendation of the Week - UV Hat

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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