On this week’s episode, in addition to announcing the winner of our podcast review competition, Lauren discusses the recent headlines announcing that the TGA has clarified that its Advertising Code applies to influencer marketing. She answers a listener’s question about watery oils. Plus, find out which new Korean beauty brands have just landed at STYLE STORY.  

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Shop Kbeauty: www.stylestory.com.au

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Episode Summary 

K-Beauty News Headlines: 
You can now shop Korean beauty online in Australia at Woolworths Everyday Market. Shop your groceries along with hundreds of Korean beauty products on the Woolworths website. 
The TGA has recently clarified that its Marketing Code also applies to influencers. Lauren discusses what this means for brands, influencers and Asian beauty bloggers, particularly when it comes to reviewing regulated products like sunscreens and products making anti-aging and whitening claims.  

Question of the Week:
Lauren answers a listener’s question about watery oils, what exactly are they, who would benefit from using them and where they fit into a routine

New Product Releases: 
There are 27 new releases on the STYLE STORY site this week
Lauren highlights new brands SKIN1004, TOCOBO, Hanyul, Lagom 

Winner of our product review competition

New Product Reviews Left on the STYLE STORY Website
iUNIK Beta Glucan Serum
Dr Ceuracle Propolis Ampoule 

For Today's Full Show Notes visit: https://stylestory.com.au/blogs/podcast/how-korean-beauty-bloggers-will-be-affected-by-the-new-influencer-marketing-laws

On this week&rsquo;s episode, in addition to announcing the winner of our podcast review competition, Lauren discusses the recent headlines announcing that the TGA has clarified that its Advertising Code applies to influencer marketing. She answers a listener&rsquo;s question about watery oils. Plus, find out which new Korean beauty brands have just landed at STYLE STORY.&nbsp;&nbsp;
CONNECT WITH ME
Instagram: <a href="http://www.instagram.com/lauren.kbeauty">www.instagram.com/lauren.kbeauty</a>
Shop Kbeauty: <a href="http://www.stylestory.com.au/">www.stylestory.com.au</a>
Style Story&rsquo;s Instagram: <a href="http://www.instagram.com/stylestory_kbeauty">www.instagram.com/stylestory_kbeauty</a>
Jelly Ko&rsquo;s Instagram: <a href="http://www.instagram.com/jellyko_official">www.instagram.com/jellyko_official</a>
Facebook: <a href="http://www.facebook.com/stylestory.au">www.facebook.com/stylestory.au</a>
Website: <a href="http://www.thekoreanbeautyshow.com/">www.thekoreanbeautyshow.com</a>
Sign Up to Our Mailing List to Join Tester's Club: <a href="https://stylestory.com.au/pages/free-gift-signup">https://stylestory.com.au/pages/free-gift-signup</a>
Pinterest: <a href="https://www.pinterest.com.au/stylestoryau">https://www.pinterest.com.au/stylestoryau</a>
Tik Tok: <a href="https://vt.tiktok.com/ZSaHUgHL/">https://vt.tiktok.com/ZSaHUgHL/</a>
Download Your Free Guide to K-Beauty: <a href="https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&amp;g=SmUKy">https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&amp;g=SmUKy</a>
&nbsp;
Episode Summary&nbsp;
K-Beauty News Headlines:&nbsp;
<ul>
<li aria-level="1">You can now shop Korean beauty online in Australia at Woolworths Everyday Market. Shop your groceries along with hundreds of Korean beauty products on the Woolworths website.&nbsp;</li>
<li aria-level="1">The TGA has recently clarified that its Marketing Code also applies to influencers. Lauren discusses what this means for brands, influencers and Asian beauty bloggers, particularly when it comes to reviewing regulated products like sunscreens and products making anti-aging and whitening claims.&nbsp;&nbsp;</li>
</ul>
Question of the Week:
<ul>
<li aria-level="1">Lauren answers a listener&rsquo;s question about watery oils, what exactly are they, who would benefit from using them and where they fit into a routine</li>
</ul>
New Product Releases:&nbsp;
<ul>
<li aria-level="1">There are 27 new releases on the STYLE STORY site this week</li>
<li aria-level="1">Lauren highlights new brands SKIN1004, TOCOBO, Hanyul, Lagom&nbsp;</li>
</ul>
Winner of our product review competition
New Product Reviews Left on the STYLE STORY Website
<ul>
<li aria-level="1">iUNIK Beta Glucan Serum</li>
<li aria-level="1">Dr Ceuracle Propolis Ampoule&nbsp;</li>
</ul>
For Today's Full Show Notes visit: https://stylestory.com.au/blogs/podcast/how-korean-beauty-bloggers-will-be-affected-by-the-new-influencer-marketing-laws

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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