K-Beauty is no longer niche; in fact, it’s becoming a must-have toolkit for beauty industry professionals, from aesthetic doctors to dermal therapists. In episode 272 of the Korean Beauty Show podcast, Lauren Lee shares key insights from Australia’s biggest professional beauty expo, including:
Why exosomes are everywhere (and what you really need to know)
How professionals are adopting K-Beauty systems, not just products
The rise of scalp care and the “skinification” of hair
The Korean Lash Lift and what sets it apart

For full show notes and resources, visit STYLE STORY. 

Products Mentioned in this Episode:
Cherry Blossom Sleeping Mask, which sold out on Day 1.
Gelato Glaze Lip Mask, which sold out on Day 2.

CONNECT WITH LAUREN 


Book a K-Beauty Consultation: stylestory.com.au/pages/k-beauty-consultancy
Instagram: instagram.com/lauren.kbeauty
TikTok: tiktok.com/@stylestory_kbeauty
Threads: threads.net/@lauren.kbeauty
YouTube: youtube.com/@thekoreanbeautyshowpodcast
Shop Jelly Ko: jellyko.com.au
Take Our Skin Quiz: https://jellyko.com/tools/perfect-product-finder/which-jelly-ko-product-is-perfect-for-me#/

Get a Free Skin Analysis: https://jellyko.com/pages/ai-skin-analysis

K-Beauty is no longer niche; in fact, it&rsquo;s becoming a must-have toolkit for beauty industry professionals, from aesthetic doctors to dermal therapists. In episode 272 of the Korean Beauty Show podcast, Lauren Lee shares key insights from Australia&rsquo;s biggest professional beauty expo, including:
<ul>
<li aria-level="1">Why exosomes are everywhere (and what you really need to know)</li>
<li aria-level="1">How professionals are adopting K-Beauty systems, not just products</li>
<li aria-level="1">The rise of scalp care and the &ldquo;skinification&rdquo; of hair</li>
<li aria-level="1">The Korean Lash Lift and what sets it apart</li>
</ul>
For full show notes and resources, visit <a href="https://stylestory.com.au/blogs/podcast/how-k-beauty-is-transforming-professional-beauty-expo-recap">STYLE STORY</a>.&nbsp;
Products Mentioned in this Episode:
<ul>
<li aria-level="1"><a href="https://jellyko.com/products/jelly-ko-cherry-blossom-sleeping-mask">Cherry Blossom Sleeping Mask</a>, which sold out on Day 1.</li>
<li aria-level="1"><a href="https://jellyko.com/products/jelly-ko-gelato-glaze-lip-mask">Gelato Glaze Lip Mask</a>, which sold out on Day 2.</li>
</ul>
CONNECT WITH LAUREN&nbsp; 
Book a K-Beauty Consultation: <a href="https://stylestory.com.au/pages/k-beauty-consultancy">stylestory.com.au/pages/k-beauty-consultancy </a>Instagram: <a href="http://www.instagram.com/lauren.kbeauty">instagram.com/lauren.kbeauty </a>TikTok: <a href="https://www.tiktok.com/@stylestory_kbeauty">tiktok.com/@stylestory_kbeauty </a>Threads: <a href="https://www.threads.net/@lauren.kbeauty">threads.net/@lauren.kbeauty </a>YouTube: <a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">youtube.com/@thekoreanbeautyshowpodcast </a><a href="http://www.stylestory.com.au/"></a>Shop Jelly Ko: <a href="http://www.jellyko.com.au/">jellyko.com.au</a><a href="https://stylestory.com.au/pages/free-gift-signup"> </a>Take Our Skin Quiz: <a href="https://jellyko.com/tools/perfect-product-finder/which-jelly-ko-product-is-perfect-for-me#/">https://jellyko.com/tools/perfect-product-finder/which-jelly-ko-product-is-perfect-for-me#/</a>
Get a Free Skin Analysis: https://jellyko.com/pages/ai-skin-analysis

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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