To celebrate reaching 200 episodes of the Korean Beauty Show podcast, Lauren is taking a walk down memory lane exploring how Korean beauty has changed since she first started using it in 2011. From changes in the retail landscape, to the shifts in  focus and identity of the various brands to who is running K-Beauty brands, tune in to hear how the Korean beauty industry has changed since going mainstream. 



Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/how-k-beauty-has-changed-my-instagram



GET IN TOUCH WITH ME 

My Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

EPISODE SUMMARY 
What K-Beauty looked like in Korea in 2011
What it looks like now
Most of the big K-Beauty retailers now have their own brands 
K-Beauty has gone mainstream 
Asian beauty sphere 
More global companies are making products in Korea 
More female founders 
Change in Focus & Identity 

To celebrate reaching 200 episodes of the Korean Beauty Show podcast, Lauren is taking a walk down memory lane exploring how Korean beauty has changed since she first started using it in 2011. From changes in the retail landscape, to the shifts in  focus and identity of the various brands to who is running K-Beauty brands, tune in to hear how the Korean beauty industry has changed since going mainstream. 
 
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/how-k-beauty-has-changed-my-instagram
 
GET IN TOUCH WITH ME 
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: <a href="https://www.pinterest.com.au/stylestoryau">https://www.pinterest.com.au/stylestoryau</a>
EPISODE SUMMARY 
<ul>
<li aria-level="1">What K-Beauty looked like in Korea in 2011</li>
<li aria-level="1">What it looks like now</li>
<li aria-level="1">Most of the big K-Beauty retailers now have their own brands </li>
<li aria-level="1">K-Beauty has gone mainstream </li>
<li aria-level="1">Asian beauty sphere </li>
<li aria-level="1">More global companies are making products in Korea </li>
<li aria-level="1">More female founders </li>
<li aria-level="1">Change in Focus &amp; Identity </li>
</ul>

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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