Lauren discusses the issue of blanding in K-Beauty with more brands undergoing complete logo and design transformation in an attempt to modernise. But are they losing their creativity and uniqueness in the process? 



Access Full Show Notes for This Episode:

https://stylestory.com.au/blogs/podcast/blanding-in-kbeauty



CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
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Website: www.thekoreanbeautyshow.com
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TOPICS COVERED 
What is Blanding?
Why Are K-Beauty Brands Blanding? 
Why Blanding Is Not a Great Idea 
K-Beauty Brands Who Have Had a Modern Makeover 
Sulwhasoo
Innisfree
Etude
Beauty of Joseon
K-Beauty Brands That are Half / Half 
COSRX
Brands that haven’t blanded
Skinfood - still retains the unique brand identity that made it famous
Banila Co - unfortunately their logo was blanded but the products themselves have stayed pretty true to the original brand identity and concept

Lauren discusses the issue of blanding in K-Beauty with more brands undergoing complete logo and design transformation in an attempt to modernise. But are they losing their creativity and uniqueness in the process? 
 
Access Full Show Notes for This Episode:
<a href="https://stylestory.com.au/blogs/podcast/blanding-in-kbeauty">https://stylestory.com.au/blogs/podcast/blanding-in-kbeauty</a>
 
CONNECT WITH ME
<ul>
<li aria-level="1">My Instagram: www.instagram.com/lauren.kbeauty</li>
<li aria-level="1">Shop Kbeauty: www.stylestory.com.au</li>
<li aria-level="1">Style Story’s Instagram: www.instagram.com/stylestory_kbeauty</li>
<li aria-level="1">Jelly Ko’s Instagram: www.instagram.com/jellyko_official</li>
<li aria-level="1">Facebook: www.facebook.com/stylestory.au</li>
<li aria-level="1">Website: www.thekoreanbeautyshow.com</li>
<li aria-level="1">Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup</li>
<li aria-level="1">Pinterest: <a href="https://www.pinterest.com.au/stylestoryau">https://www.pinterest.com.au/stylestoryau</a></li>
</ul>
TOPICS COVERED 
<ul>
<ul>
<li aria-level="1">What is Blanding?</li>
<li aria-level="1">Why Are K-Beauty Brands Blanding? </li>
<li aria-level="1">Why Blanding Is Not a Great Idea </li>
</ul>
</ul>
<ul>
<li aria-level="1">K-Beauty Brands Who Have Had a Modern Makeover </li>
</ul>
<ul>
<ul>
<ul>
<li aria-level="2"><a href="https://stylestory.com.au/collections/sulwhasoo">Sulwhasoo</a> </li>
<li aria-level="2"><a href="https://stylestory.com.au/collections/brand-innisfree">Innisfree</a></li>
<li aria-level="2"><a href="https://stylestory.com.au/collections/brand-etude-house">Etude</a> </li>
<li aria-level="2"><a href="https://stylestory.com.au/collections/brand-beauty-of-joseon">Beauty of Joseon</a></li>
</ul>
</ul>
</ul>
<ul>
<li aria-level="1">K-Beauty Brands That are Half / Half </li>
</ul>
<ul>
<ul>
<li aria-level="2"><a href="https://stylestory.com.au/collections/brand-cosrx">COSRX</a> </li>
</ul>
<li aria-level="1">Brands that haven’t blanded</li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/brand-skinfood">Skinfood</a> - still retains the unique brand identity that made it famous</li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/brand-banila-co">Banila Co</a> - unfortunately their logo was blanded but the products themselves have stayed pretty true to the original brand identity and concept</li>
</ul>

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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