Lauren discusses some interesting new marketing trends across hair care, male beauty and conscious beauty in Korea. Plus, are Korean beauty companies dropping the ball on mobile e-Commerce? Lauren answers a listener’s question on makeup recommendations for oily skin. 

Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/3-surprising-k-beauty-marketing-trends

CONNECT WITH ME
My Instagram: www.instagram.com/lauren.kbeauty
Shop Kbeauty: www.stylestory.com.au
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Facebook: www.facebook.com/stylestory.au
Website: www.thekoreanbeautyshow.com
Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
Pinterest: https://www.pinterest.com.au/stylestoryau

K-Beauty News
Beauty Customers Are Using Mobile While Companies Are Still Stuck in the Past
New Kbeauty Marketing Trends in 2023 

Review for the Podcast 
Curious about k-beauty? Look no further!

Questions of the Week: Any recommendations for oily skin? I’ve got dewy makeup without even trying

Products mentioned:
Banila Co Prime Primer
Innisfree No Sebum Pact and Powder
APLB Centella Mist Spray Serum

Why Did You Buy This K-Beauty Product 
Subi Bare Skin Balm 
Subi Perfect Pimple Patch 
Jelly Ko Bubble Tea Steam Cream

BUY ONE GET ONE FREE FOR MOTHER’S DAY 
Jelly Ko Cherry Blossom Sleeping Mask 
Make sure you click on the “gift icon” to claim the second product.
Both need to be in your cart. 

Recommendation of the Week - Bingsoo (빙수)  

Lauren discusses some interesting new marketing trends across hair care, male beauty and conscious beauty in Korea. Plus, are Korean beauty companies dropping the ball on mobile e-Commerce? Lauren answers a listener’s question on makeup recommendations for oily skin. 
Access Full Show Notes for This Episode: <a href="https://stylestory.com.au/blogs/podcast/3-surprising-k-beauty-marketing-trends">https://stylestory.com.au/blogs/podcast/3-surprising-k-beauty-marketing-trends</a>
CONNECT WITH ME
<ul>
<li aria-level="1">My Instagram: www.instagram.com/lauren.kbeauty</li>
<li aria-level="1">Shop Kbeauty: www.stylestory.com.au</li>
<li aria-level="1">Style Story’s Instagram: www.instagram.com/stylestory_kbeauty</li>
<li aria-level="1">Jelly Ko’s Instagram: www.instagram.com/jellyko_official</li>
<li aria-level="1">Facebook: www.facebook.com/stylestory.au</li>
<li aria-level="1">Website: www.thekoreanbeautyshow.com</li>
<li aria-level="1">Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup</li>
<li aria-level="1">Pinterest: <a href="https://www.pinterest.com.au/stylestoryau">https://www.pinterest.com.au/stylestoryau</a></li>
</ul>
K-Beauty News
<ul>
<li aria-level="1">Beauty Customers Are Using Mobile While Companies Are Still Stuck in the Past</li>
<li aria-level="1">New Kbeauty Marketing Trends in 2023 </li>
</ul>
Review for the Podcast 
<ul>
<li aria-level="1"><a href="https://omnystudio.com/reviews/8a730804-e3de-4add-9421-abb900383ae0/26a6892b-9359-4011-9454-afdb0122c994">Curious about k-beauty? Look no further!</a> </li>
</ul>
Questions of the Week: Any recommendations for oily skin? I’ve got dewy makeup without even trying
Products mentioned:
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/collections/brand-banila-co/products/banila-co-prime-primer-classic">Banila Co Prime Primer</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/products/innisfree-no-sebum-mineral-pact">Innisfree No Sebum Pact </a>and <a href="https://stylestory.com.au/products/innisfree-no-sebum-mineral-powder">Powder</a> </li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/aplb/products/aplb-centella-complex-mist-toner">APLB Centella Mist Spray Serum</a></li>
</ul>
Why Did You Buy This K-Beauty Product 
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/products/subi-bare-skin-balm">Subi Bare Skin Balm </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/brand-subi/products/subi-perfect-pimple-patch">Subi Perfect Pimple Patch </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-bubble-tea-steam-cream">Jelly Ko Bubble Tea Steam Cream</a></li>
</ul>
BUY ONE GET ONE FREE FOR MOTHER’S DAY 
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-cherry-blossom-sleeping-mask">Jelly Ko Cherry Blossom Sleeping Mask </a></li>
</ul>
<ul>
<li aria-level="1">Make sure you click on the “gift icon” to claim the second product.</li>
<li aria-level="1">Both need to be in your cart. </li>
</ul>
Recommendation of the Week - Bingsoo (빙수)

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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