Today our guest is MATHABO SEKHONYANA COMMUNICATIONS MANAGER FOR ADOOZY. RESEARCH SHOWS THAT MORE THAN 60% OF PEOPLE FALL ASLEEP
WITH THEIR PHONES AT NIGHT AND ACCORDING TO THE 2022
STATISTICS PUBLISHED ON TECHJURY, SMARTPHONE USERS ARE
SPENDING AN AVERAGE OF 2 HOURS AND 51 MINUTES ON THEIR
DEVICE EACH DAY, AND IN 2021 USERS CHECKED THEIR PHONE UP
TO 58 TIMES A DAY – ON THE INCLINE SINCE THE PANDEMIC.
- THIS HAS CREATED SOMETHING CALLED NOMOPHOBIA , WHICH IS
TERM USED TO DESCRIBE A PSYCHOLOGICAL CONDITION WHEN
PEOPLE HAVE A FEAR OF BEING DETACHED FROM MOBILE PHONE
CONNECTIVITY.
- ACCORDING TO PSYCHOLOGIST PAM TUDIN-BUCHALTER, PHONE
SEPARATION ANXIETY IS MORE ABOUT MISSING OUT ON UPDATES,
NEWS, THE ABILITY TO CONNECT TO OTHERS, AND EVEN THE
ABILITY TO REJECT OTHERS RATHER THAN BEING SEPARATED
FROM YOUR PHONE.
- EXPERTS ARE PREDICTING THAT IT WOULD ONLY GROW STRONGER
IN THE FUTURE AS TECHNOLOGY BECOMES INCREASINGLY
PERSONALIZED.