Understanding how to create effective sales and marketing systems is essential if you want a successful business. In today's episode, we have business strategist Russell Pearson to share with us some practical insights about the relationship between sales and marketing and why both need to go hand-in-hand.

Russell talks about his own experiences in business, highlighting both the challenges and successes he's encountered. While also discussing common mistakes that startups often make, providing a realistic perspective on what contributes to success.

Drawing on Russell's expertise, we explore the key priorities that entrepreneurs should focus on to move their ventures forward. Tune in for a conversation packed with valuable insights that can genuinely alter your approach towards business success!

Episode Highlights:

00:00 - Coming up…

00:21 - Introduction

01:38 - The ‘garden analogy’ for sales and marketing

04:27 - Russell’s journey into the world of sales and marketing

10:19 - How tax debt pushed Russell to do business

15:31 - The worst thing that could happen… if your presentation sucked 

16:52 - Why taking care of people in your business comes first

19:43 - Top one mistake startups make

23:48 - The key to creating an effective sales and marketing system

About Russell Pearson:

Russell Pearson is an artist, strategist, designer and masterful presenter. He brings an eclectic way of seeing the world to educate and energise business audiences of all sizes. A voice of reason in a fad-driven marketplace, Russell works directly with business people and their teams, transforming reactive marketing activities into strong proactive marketing departments that drive profits for owners and results for sales teams.

Connect with Russell Pearson:

⏩ Website https://russellpearson.com/

⏩ LinkedIn https://www.linkedin.com/in/russell-pearson/

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

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