Pricing uncertainty can result in lost revenue or potential clients due to either underpricing or overpricing. How can business owners effectively determine the pricing for their products or services?

In this episode, I talk about my personal experiences and insights to help you avoid costly pricing mistakes. We'll discuss smart strategies you can employ in your business to find the balance between attracting clients and valuing your offerings appropriately.

Join me to gain valuable insights and actionable strategies for creating a pricing strategy tailored to your business. Don't miss this chance to enhance your pricing approach and maximise your business potential! Tune in now!

Episode Highlights:

00:00 - Coming up…

00:16 - Introduction

00:59 - Why pricing services is tricky

01:37 - How I learned to price my services the hard way

02:49 - Stop comparing and start valuing: A lesson in pricing

04:16 - Confidently pricing your worth: Communicating value unapologetically

08:07 - A short recap on how to overcome pricing challenges

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