In a previous episode regarding Market Awareness, I mentioned somewhere in there about market sophistication and that these are the fundamentals in marketing that everyone needs to be aware of. If you wish to set your business up for success, knowing and understanding these things are crucial. 

So listen in as I talk about the 5 levels of sophistication. Find out how you can dig into your clients’ desires, wants, and needs. Truly understand what’s going on in their minds and be able to reach out to them in ways you couldn’t have imagined. Identify where in the market you could be standing and let me help you break through those levels to get to where you want your business to be.

You need to grab your pen and paper for this to make sure you take note of everything we discuss today. Let’s get started!

Resource Links:

• Episode 141: Understanding Market Awareness with Kim Barrett
  (https://www.kimbarrett.com.au/?podcast=understanding-market-awareness-with-kim-barrett)

• Your Social Voice Website (https://www.yoursocialvoice.com.au/)
• Become the Mogul of your industry (https://www.mogulcall.com)
• Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
• Breakthrough Advertising by Eugene Schwartz (https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981)

What we discussed in this episode:

• Introduction [0:00]
• Level 1: Pioneer Level [2:18]
• Level 5: Storytelling Phase [3:03]
• Level 2: Recognising competition and beating them [4:23]
• Level 3: Showing customers how your product works [5:22]
• Level 4: Optimisation and enhancement of mechanisms (tight competition) [6:55]

Thanks for checking out today’s episode! Be sure to tune in for the next one, subscribe, and share this podcast.

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