What’s the best way to grow your business’s visibility and credibility while on a budget?

Mickie Kennedy joins us in this episode as we talk about his mission to help start-ups, small businesses, and authors reach their dream clients through press releases.

How can people and businesses benefit from publishing PRs? What stories are deemed worthy to share with your audience? How can you maximize your reach? We talk about these and so much more!

If you loved this episode, don’t forget to subscribe, rate, and share this podcast! 

See you in the episode!



What we discussed in this episode:
Introduction [00:00] 
How Mickie got into writing press releases [01:12] 
What’s in a press release and how does it help with publicity? [04:20]
How press releases boost small businesses [07:01]
Working with clients from other parts of the world [11:33]
Mickie’s most remarkable press release [14:15]
Kickstarting a press release campaign [16:30]
How Mickie’s background in poetry helps him write press releases [19:09] 
Reach out to Mickie online [20:30]



Resource Links:
Connect with Mickie Kennedy on LinkedIn (https://www.linkedin.com/in/publicity/)
eReleases Website (https://www.ereleases.com/)
Your Social Voice Website (https://www.yoursocialvoice.com.au/)
Become the Mogul of your industry (https://www.mogulcall.com)
Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)


About Our Guest:

Mickie Kennedy is the founder and CEO of eReleases, a press release distribution service. For more than two decades, his company has continued to help start-ups and businesses get more traffic on their websites and catch better customers for much better sales.

Mickie holds an MFA in Creative Writing from George Mason University. He loves writing poetry, enjoys British science fiction, and has an unhealthy obsession with diet sodas. He also loves listening to podcast interviews and has been a guest on several podcast shows.


Connect with The Kim Barrett Show:
Subscribe on Youtube
Follow Us on Facebook



Thanks for checking out today’s episode! Be sure to tune in for the next one, subscribe, and share this podcast.

What&rsquo;s the best way to grow your business&rsquo;s visibility and credibility while on a budget?
Mickie Kennedy joins us in this episode as we talk about his mission to help start-ups, small businesses, and authors reach their dream clients through press releases.
How can people and businesses benefit from publishing PRs? What stories are deemed worthy to share with your audience? How can you maximize your reach? We talk about these and so much more!
If you loved this episode, don&rsquo;t forget to subscribe, rate, and share this podcast!&nbsp;
See you in the episode! 
What we discussed in this episode:
<ol>
<li aria-level="1">Introduction [00:00]&nbsp;</li>
<li aria-level="1">How Mickie got into writing press releases [01:12]&nbsp;</li>
<li aria-level="1">What&rsquo;s in a press release and how does it help with publicity? [04:20]</li>
<li aria-level="1">How press releases boost small businesses [07:01]</li>
<li aria-level="1">Working with clients from other parts of the world [11:33]</li>
<li aria-level="1">Mickie&rsquo;s most remarkable press release [14:15]</li>
<li aria-level="1">Kickstarting a press release campaign [16:30]</li>
<li aria-level="1">How Mickie&rsquo;s background in poetry helps him write press releases [19:09]&nbsp;</li>
<li aria-level="1">Reach out to Mickie online [20:30] </li>
</ol>
Resource Links:
<ul>
<li aria-level="1">Connect with Mickie Kennedy on LinkedIn (https://www.linkedin.com/in/publicity/)</li>
<li aria-level="1">eReleases Website (<a href="https://www.ereleases.com/">https://www.ereleases.com/</a>)</li>
<li aria-level="1">Your Social Voice Website (<a href="https://www.yoursocialvoice.com.au/">https://www.yoursocialvoice.com.au/</a>)</li>
<li aria-level="1">Become the Mogul of your industry (<a href="https://www.mogulcall.com/">https://www.mogulcall.com</a>)</li>
<li aria-level="1">Join our Mogul Mastermind (<a href="https://www.mogulmastermind.com.au/">https://www.mogulmastermind.com.au/</a>)</li>
</ul>
 About Our Guest:
Mickie Kennedy is the founder and CEO of eReleases, a press release distribution service. For more than two decades, his company has continued to help start-ups and businesses get more traffic on their websites and catch better customers for much better sales.
Mickie holds an MFA in Creative Writing from George Mason University. He loves writing poetry, enjoys British science fiction, and has an unhealthy obsession with diet sodas. He also loves listening to podcast interviews and has been a guest on several podcast shows.
 Connect with The Kim Barrett Show:
<ul>
<li aria-level="1">Subscribe on<a href="https://www.youtube.com/channel/UCSGDfgaiDmnr_Xsajz-rSXQ"> Youtube</a></li>
<li aria-level="1">Follow Us on<a href="https://www.facebook.com/mrkimbarrett"> Facebook</a> </li>
</ul>
Thanks for checking out today&rsquo;s episode! Be sure to tune in for the next one, subscribe, and share this podcast.

Kim Barrett, founder of the online marketing agency Your Social Voice, lets you in on the secrets to generating more leads, converting those leads to sales, and scaling your business.

Each episode is rich with the essentials of taking control of your business and increasing its social media engagement and sales. He will lay bare the latest marketing strategies and tactics you need to implement to keep you ahead of your competitors. Almost like a consultation session, but it’s free, accessible, and we’re bringing directly it to you—all you have to do is listen!

Kim Barrett, founder of the online marketing agency Your Social Voice, lets you in on the secrets to generating more leads, converting those leads to sales, and scaling your business.
Each episode is rich with the essentials of taking control of your business and increasing its social media engagement and sales. He will lay bare the latest marketing strategies and tactics you need to implement to keep you ahead of your competitors. Almost like a consultation session, but it&rsquo;s free, accessible, and we&rsquo;re bringing directly it to you&mdash;all you have to do is listen!

The Kim Barrett Show Podcast

Kim Anthony Barrett

Leveraging PR with Mickie Kennedy

Prepare to be amazed as we peel back the layers of direct response marketing and dive deep into the heart of what makes it a game-changer. Leave behind the traditional approaches and step into a world where marketing becomes an art of eliciting direct and trackable responses from potential customers.

Get ready to uncover the hidden gems of marketing as we dive into a captivating conversation with the legendary marketer himself, John Dwyer. Join us for invaluable insights on direct response marketing and incentive-based marketing, two strategies that hold the key to unlocking extraordinary success in the business world.

If you've ever wondered what separates the ordinary from the extraordinary in marketing, this episode is your golden ticket to unraveling the secrets that drive immediate and measurable results.

Episode Highlights:

00:00 - Introduction

01:08 - Who is John Dwyer?

02:16 - John’s first foray into direct response

04:32 - The importance of direct response digital advertising

09:51 - Why advertising is important

13:41 - Using testimonials to grow  your business

17:09 - The impact of incentive-based marketing on your clients

21:29 - A little story about Jerry Seinfeld

31:53 - The importance of having the right people in your business

About John Dwyer:

John Dwyer, Australia's renowned business marketeer and founder of The Institute of Wow, revolutionizes marketing with his 'wow factor' approach. With a portfolio including clients like News Ltd, KFC, and Coca-Cola, John's innovative ideas have consistently achieved remarkable results. A notable achievement was securing Jerry Seinfeld as the spokesperson for The Greater Building Society, a campaign hailed as the ultimate "wow." John's unconventional thinking and boldness have led to unprecedented success, as seen in his advertising agency, trading card business, and groundbreaking TV show, Dreams Can Come True. His marketing philosophy has influenced countless business owners through Wow Factor Marketing Seminars, and his book, The Wow Manifesto, outlines his 10 Point Wow Manifesto Marketing System, setting him apart with its distinctive format and presentation.

Connect with John Dwyer:

⏩ LinkedIn: https://www.linkedin.com/in/instituteofwow/

⏩ Visit their website https://theinstituteofwow.com/

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

Prepare to be amazed as we peel back the layers of direct response marketing and dive deep into the heart of what makes it a game-changer. Leave behind the traditional approaches and step into a world where marketing becomes an art of eliciting direct and trackable responses from potential customers.
Get ready to uncover the hidden gems of marketing as we dive into a captivating conversation with the legendary marketer himself, John Dwyer. Join us for invaluable insights on direct response marketing and incentive-based marketing, two strategies that hold the key to unlocking extraordinary success in the business world.
If you've ever wondered what separates the ordinary from the extraordinary in marketing, this episode is your golden ticket to unraveling the secrets that drive immediate and measurable results.
Episode Highlights:
00:00 - Introduction
01:08 - Who is John Dwyer?
02:16 - John’s first foray into direct response
04:32 - The importance of direct response digital advertising
09:51 - Why advertising is important
13:41 - Using testimonials to grow  your business
17:09 - The impact of incentive-based marketing on your clients
21:29 - A little story about Jerry Seinfeld
31:53 - The importance of having the right people in your business
About John Dwyer:
John Dwyer, Australia's renowned business marketeer and founder of The Institute of Wow, revolutionizes marketing with his 'wow factor' approach. With a portfolio including clients like News Ltd, KFC, and Coca-Cola, John's innovative ideas have consistently achieved remarkable results. A notable achievement was securing Jerry Seinfeld as the spokesperson for The Greater Building Society, a campaign hailed as the ultimate "wow." John's unconventional thinking and boldness have led to unprecedented success, as seen in his advertising agency, trading card business, and groundbreaking TV show, Dreams Can Come True. His marketing philosophy has influenced countless business owners through Wow Factor Marketing Seminars, and his book, The Wow Manifesto, outlines his 10 Point Wow Manifesto Marketing System, setting him apart with its distinctive format and presentation.
Connect with John Dwyer:
⏩ LinkedIn: https://www.linkedin.com/in/instituteofwow/
⏩ Visit their website https://theinstituteofwow.com/
Resource Links:
⏩ Your Social Voice Website (<a href="https://www.yoursocialvoice.com.au/">https://www.yoursocialvoice.com.au/</a>)
⏩ Join our Mogul Mastermind (<a href="https://www.mogulmastermind.com.au/">https://www.mogulmastermind.com.au/</a>)
Connect with Kim Barrett:
⏩ Follow Us on Facebook <a href="https://www.facebook.com/mrkimbarrett">https://www.facebook.com/mrkimbarrett</a>
⏩ Follow me on Instagram <a href="https://www.instagram.com/realkimbarrett/">https://www.instagram.com/realkimbarrett/</a>
⏩ Follow me on TikTok <a href="https://www.tiktok.com/@realkimbarrett">https://www.tiktok.com/@realkimbarrett</a>
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
⏩ Subscribe to YouTube <a href="https://bit.ly/3ApZLpL">https://bit.ly/3ApZLpL</a>
⏩ Subscribe to Apple Podcasts: <a href="https://apple.co/3HdveiD">https://apple.co/3HdveiD</a>
⏩ Subscribe to Spotify: <a href="https://spoti.fi/41FjhdC">https://spoti.fi/41FjhdC</a>
⏩ Subscribe to Stitcher: <a href="https://bit.ly/3oGZXOP">https://bit.ly/3oGZXOP</a>
⏩ Subscribe to Google Podcasts: <a href="https://bit.ly/41SypE8">https://bit.ly/41SypE8</a>
⏩ Subscribe to Omny: <a href="https://bit.ly/3oLl8ip">https://bit.ly/3oLl8ip</a>

Understanding Direct Response Marketing with John Dwyer

Ever wanted to improve your flight experience without using credit cards? 

Join us in today's episode for tips and strategies that will help you travel smarter. Learn how to grow your Facebook presence and business, plus discover cool travel tips.

We've gathered easy strategies to boost your Facebook and find great travel deals without credit cards. Learn how to get the most out of free platforms and travel rewards to boost your business.

If you're ready to unravel the mysteries of travel hacking and make the most of your rewards, this episode is a must-watch. Tune in now!

Episode Highlights:

00:00 - Welcome to another episode of The Kim Barrett Show

01:57 - Kim, your ticket to an upgraded flying experience

02:58 - Assess your goals and soar higher

04:19 - Unlock the full potential of your rewards 

05:55 - Break free from one airline's limitations 

08:08 - Leverage every frequent flyer point for maximum benefit

09:44 - Turn business payments into rewarding opportunities

11:57 - Use your credit card for flyer points 

13:45 - Points needed for Europe return business 

15:17 - Bid farewell to economy class forever

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

Ever wanted to improve your flight experience without using credit cards? 
Join us in today's episode for tips and strategies that will help you travel smarter. Learn how to grow your Facebook presence and business, plus discover cool travel tips.
We've gathered easy strategies to boost your Facebook and find great travel deals without credit cards. Learn how to get the most out of free platforms and travel rewards to boost your business.
If you're ready to unravel the mysteries of travel hacking and make the most of your rewards, this episode is a must-watch. Tune in now!
Episode Highlights:
00:00 - Welcome to another episode of The Kim Barrett Show
01:57 - Kim, your ticket to an upgraded flying experience
02:58 - Assess your goals and soar higher
04:19 - Unlock the full potential of your rewards 
05:55 - Break free from one airline's limitations 
08:08 - Leverage every frequent flyer point for maximum benefit
09:44 - Turn business payments into rewarding opportunities
11:57 - Use your credit card for flyer points 
13:45 - Points needed for Europe return business 
15:17 - Bid farewell to economy class forever
Resource Links:
⏩ Your Social Voice Website (<a href="https://www.yoursocialvoice.com.au/">https://www.yoursocialvoice.com.au/</a>)
⏩ Join our Mogul Mastermind (<a href="https://www.mogulmastermind.com.au/">https://www.mogulmastermind.com.au/</a>)
Connect with Kim Barrett:
⏩ Follow Us on Facebook <a href="https://www.facebook.com/mrkimbarrett">https://www.facebook.com/mrkimbarrett</a>
⏩ Follow me on Instagram <a href="https://www.instagram.com/realkimbarrett/">https://www.instagram.com/realkimbarrett/</a>
⏩ Follow me on TikTok <a href="https://www.tiktok.com/@realkimbarrett">https://www.tiktok.com/@realkimbarrett</a>
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
⏩ Subscribe to YouTube <a href="https://bit.ly/3ApZLpL">https://bit.ly/3ApZLpL</a>
⏩ Subscribe to Apple Podcasts: <a href="https://apple.co/3HdveiD">https://apple.co/3HdveiD</a>
⏩ Subscribe to Spotify: <a href="https://spoti.fi/41FjhdC">https://spoti.fi/41FjhdC</a>
⏩ Subscribe to Stitcher: <a href="https://bit.ly/3oGZXOP">https://bit.ly/3oGZXOP</a>
⏩ Subscribe to Google Podcasts: <a href="https://bit.ly/41SypE8">https://bit.ly/41SypE8</a>
⏩ Subscribe to Omny: <a href="https://bit.ly/3oLl8ip">https://bit.ly/3oLl8ip</a>

Upgrade Your Flying Experience: Travel Tips and Strategies

Feeling constantly behind in your business operations? Curious about how to manage the fluctuating demands throughout the year? Don't miss out on today's podcast episode focused on the various business seasons!

In this episode, we begin by defining what business seasons are and their importance, then we explore the four distinct seasons every business experiences, discussing their impact on your operations and how to effectively prepare for each.

Grasping the concept of business seasons is essential for your success. So, why delay? Tune in now to discover key insights and strategies to prosper in each season of business.

Episode Highlights:

00:00 - What are business seasons?

01:29 - Four different seasons that happen to every business

02:15 - The first business season is yourself

03:07 - The second business season is your business

04:52 - The third business season is your clients

07:09 - The last business season is your employees

09:35 - What happens if you have a business that doesn’t have employees?

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

Feeling constantly behind in your business operations? Curious about how to manage the fluctuating demands throughout the year? Don't miss out on today's podcast episode focused on the various business seasons!
In this episode, we begin by defining what business seasons are and their importance, then we explore the four distinct seasons every business experiences, discussing their impact on your operations and how to effectively prepare for each.
Grasping the concept of business seasons is essential for your success. So, why delay? Tune in now to discover key insights and strategies to prosper in each season of business.
Episode Highlights:
00:00 - What are business seasons?
01:29 - Four different seasons that happen to every business
02:15 - The first business season is yourself
03:07 - The second business season is your business
04:52 - The third business season is your clients
07:09 - The last business season is your employees
09:35 - What happens if you have a business that doesn’t have employees?
Resource Links:
⏩ Your Social Voice Website (<a href="https://www.yoursocialvoice.com.au/">https://www.yoursocialvoice.com.au/</a>)
⏩ Join our Mogul Mastermind (<a href="https://www.mogulmastermind.com.au/">https://www.mogulmastermind.com.au/</a>)
Connect with Kim Barrett:
⏩ Follow Us on Facebook <a href="https://www.facebook.com/mrkimbarrett">https://www.facebook.com/mrkimbarrett</a>
⏩ Follow me on Instagram <a href="https://www.instagram.com/realkimbarrett/">https://www.instagram.com/realkimbarrett/</a>
⏩ Follow me on TikTok <a href="https://www.tiktok.com/@realkimbarrett">https://www.tiktok.com/@realkimbarrett</a>
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
⏩ Subscribe to YouTube <a href="https://bit.ly/3ApZLpL">https://bit.ly/3ApZLpL</a>
⏩ Subscribe to Apple Podcasts: <a href="https://apple.co/3HdveiD">https://apple.co/3HdveiD</a>
⏩ Subscribe to Spotify: <a href="https://spoti.fi/41FjhdC">https://spoti.fi/41FjhdC</a>
⏩ Subscribe to Stitcher: <a href="https://bit.ly/3oGZXOP">https://bit.ly/3oGZXOP</a>
⏩ Subscribe to Google Podcasts: <a href="https://bit.ly/41SypE8">https://bit.ly/41SypE8</a>
⏩ Subscribe to Omny: <a href="https://bit.ly/3oLl8ip">https://bit.ly/3oLl8ip</a>

Leveraging PR with Mickie Kennedy

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