Are you struggling to find a more efficient alternative to PPC management to optimise your search campaigns? If you're not effectively managing your PPC campaigns, you could be missing out on valuable leads and wasting resources on ineffective strategies.

Joining us today is Frederick Vallaeys, a Silicon Valley entrepreneur and the CEO/co-founder of Optmyzr. With a background as one of Google's first 500 employees, Frederick brings a wealth of experience in PPC management and search campaign optimisation. His journey from Google to founding Optmyzr gives him unique insights into the challenges and opportunities in this space.

Tune in now so you don't miss out on this opportunity to enhance your search campaign management!

Episode Highlights:

00:00 - Coming up…

00:29 - Introduction





About Our Guest:

Frederick Vallaeys is a Silicon Valley entrepreneur and leading influencer in pay-per-click search marketing. With 10 years of building AdWords under his belt as Google’s AdWords Evangelist, his automation approach to campaign optimization has simplified the lives of many PPC managers. Frederick is the CEO and co-founder of Optmyzr, Global Search Awards’ Best PPC Management Suite in 2020. He is also the author of two books, Digital Marketing in an AI World: Futureproofing Your PPC and Unlevel the Playing Field: The Biggest Mindshift in PPC History.

Connect with Frederick Vallaeys:

⏩ Twitter https://twitter.com/siliconvallaeys

⏩ Website https://www.optmyzr.com/

⏩ Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick Vallaeys https://www.amazon.com/Unlevel-Playing-Field-Biggest-Mindshift/dp/1544523335

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

Are you struggling to find a more efficient alternative to PPC management to optimise your search campaigns? If you're not effectively managing your PPC campaigns, you could be missing out on valuable leads and wasting resources on ineffective strategies.
Joining us today is Frederick Vallaeys, a Silicon Valley entrepreneur and the CEO/co-founder of Optmyzr. With a background as one of Google's first 500 employees, Frederick brings a wealth of experience in PPC management and search campaign optimisation. His journey from Google to founding Optmyzr gives him unique insights into the challenges and opportunities in this space.
Tune in now so you don't miss out on this opportunity to enhance your search campaign management!
Episode Highlights:
00:00 - Coming up…
00:29 - Introduction
 
About Our Guest:
Frederick Vallaeys is a Silicon Valley entrepreneur and leading influencer in pay-per-click search marketing. With 10 years of building AdWords under his belt as Google’s AdWords Evangelist, his automation approach to campaign optimization has simplified the lives of many PPC managers. Frederick is the CEO and co-founder of Optmyzr, Global Search Awards’ Best PPC Management Suite in 2020. He is also the author of two books, Digital Marketing in an AI World: Futureproofing Your PPC and Unlevel the Playing Field: The Biggest Mindshift in PPC History.
Connect with Frederick Vallaeys:
⏩ Twitter <a href="https://twitter.com/siliconvallaeys">https://twitter.com/siliconvallaeys</a>
⏩ Website <a href="https://www.optmyzr.com/">https://www.optmyzr.com/</a>
⏩ Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick Vallaeys <a href="https://www.amazon.com/Unlevel-Playing-Field-Biggest-Mindshift/dp/1544523335">https://www.amazon.com/Unlevel-Playing-Field-Biggest-Mindshift/dp/1544523335</a>
Resource Links:
⏩ Your Social Voice Website (<a href="https://www.yoursocialvoice.com.au/">https://www.yoursocialvoice.com.au/</a>)
⏩ Join our Mogul Mastermind (<a href="https://www.mogulmastermind.com.au/">https://www.mogulmastermind.com.au/</a>)
Connect with Kim Barrett:
⏩ Follow Us on Facebook <a href="https://www.facebook.com/mrkimbarrett">https://www.facebook.com/mrkimbarrett</a>
⏩ Follow me on Instagram <a href="https://www.instagram.com/realkimbarrett/">https://www.instagram.com/realkimbarrett/</a>
⏩ Follow me on TikTok <a href="https://www.tiktok.com/@realkimbarrett">https://www.tiktok.com/@realkimbarrett</a>
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
⏩ Subscribe to YouTube <a href="https://bit.ly/3ApZLpL">https://bit.ly/3ApZLpL</a>
⏩ Subscribe to Apple Podcasts: <a href="https://apple.co/3HdveiD">https://apple.co/3HdveiD</a>
⏩ Subscribe to Spotify: <a href="https://spoti.fi/41FjhdC">https://spoti.fi/41FjhdC</a>
⏩ Subscribe to Stitcher: <a href="https://bit.ly/3oGZXOP">https://bit.ly/3oGZXOP</a>
⏩ Subscribe to Google Podcasts: <a href="https://bit.ly/41SypE8">https://bit.ly/41SypE8</a>
⏩ Subscribe to Omny: <a href="https://bit.ly/3oLl8ip">https://bit.ly/3oLl8ip</a>

Kim Barrett, founder of the online marketing agency Your Social Voice, lets you in on the secrets to generating more leads, converting those leads to sales, and scaling your business.

Each episode is rich with the essentials of taking control of your business and increasing its social media engagement and sales. He will lay bare the latest marketing strategies and tactics you need to implement to keep you ahead of your competitors. Almost like a consultation session, but it’s free, accessible, and we’re bringing directly it to you—all you have to do is listen!

Kim Barrett, founder of the online marketing agency Your Social Voice, lets you in on the secrets to generating more leads, converting those leads to sales, and scaling your business.
Each episode is rich with the essentials of taking control of your business and increasing its social media engagement and sales. He will lay bare the latest marketing strategies and tactics you need to implement to keep you ahead of your competitors. Almost like a consultation session, but it&rsquo;s free, accessible, and we&rsquo;re bringing directly it to you&mdash;all you have to do is listen!

The Kim Barrett Show Podcast

Kim Anthony Barrett

How to Optimise Your Search Campaigns Beyond PPC

Prepare to be amazed as we peel back the layers of direct response marketing and dive deep into the heart of what makes it a game-changer. Leave behind the traditional approaches and step into a world where marketing becomes an art of eliciting direct and trackable responses from potential customers.

Get ready to uncover the hidden gems of marketing as we dive into a captivating conversation with the legendary marketer himself, John Dwyer. Join us for invaluable insights on direct response marketing and incentive-based marketing, two strategies that hold the key to unlocking extraordinary success in the business world.

If you've ever wondered what separates the ordinary from the extraordinary in marketing, this episode is your golden ticket to unraveling the secrets that drive immediate and measurable results.

Episode Highlights:

00:00 - Introduction

01:08 - Who is John Dwyer?

02:16 - John’s first foray into direct response

04:32 - The importance of direct response digital advertising

09:51 - Why advertising is important

13:41 - Using testimonials to grow  your business

17:09 - The impact of incentive-based marketing on your clients

21:29 - A little story about Jerry Seinfeld

31:53 - The importance of having the right people in your business

About John Dwyer:

John Dwyer, Australia's renowned business marketeer and founder of The Institute of Wow, revolutionizes marketing with his 'wow factor' approach. With a portfolio including clients like News Ltd, KFC, and Coca-Cola, John's innovative ideas have consistently achieved remarkable results. A notable achievement was securing Jerry Seinfeld as the spokesperson for The Greater Building Society, a campaign hailed as the ultimate "wow." John's unconventional thinking and boldness have led to unprecedented success, as seen in his advertising agency, trading card business, and groundbreaking TV show, Dreams Can Come True. His marketing philosophy has influenced countless business owners through Wow Factor Marketing Seminars, and his book, The Wow Manifesto, outlines his 10 Point Wow Manifesto Marketing System, setting him apart with its distinctive format and presentation.

Connect with John Dwyer:

⏩ LinkedIn: https://www.linkedin.com/in/instituteofwow/

⏩ Visit their website https://theinstituteofwow.com/

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

Prepare to be amazed as we peel back the layers of direct response marketing and dive deep into the heart of what makes it a game-changer. Leave behind the traditional approaches and step into a world where marketing becomes an art of eliciting direct and trackable responses from potential customers.
Get ready to uncover the hidden gems of marketing as we dive into a captivating conversation with the legendary marketer himself, John Dwyer. Join us for invaluable insights on direct response marketing and incentive-based marketing, two strategies that hold the key to unlocking extraordinary success in the business world.
If you've ever wondered what separates the ordinary from the extraordinary in marketing, this episode is your golden ticket to unraveling the secrets that drive immediate and measurable results.
Episode Highlights:
00:00 - Introduction
01:08 - Who is John Dwyer?
02:16 - John’s first foray into direct response
04:32 - The importance of direct response digital advertising
09:51 - Why advertising is important
13:41 - Using testimonials to grow  your business
17:09 - The impact of incentive-based marketing on your clients
21:29 - A little story about Jerry Seinfeld
31:53 - The importance of having the right people in your business
About John Dwyer:
John Dwyer, Australia's renowned business marketeer and founder of The Institute of Wow, revolutionizes marketing with his 'wow factor' approach. With a portfolio including clients like News Ltd, KFC, and Coca-Cola, John's innovative ideas have consistently achieved remarkable results. A notable achievement was securing Jerry Seinfeld as the spokesperson for The Greater Building Society, a campaign hailed as the ultimate "wow." John's unconventional thinking and boldness have led to unprecedented success, as seen in his advertising agency, trading card business, and groundbreaking TV show, Dreams Can Come True. His marketing philosophy has influenced countless business owners through Wow Factor Marketing Seminars, and his book, The Wow Manifesto, outlines his 10 Point Wow Manifesto Marketing System, setting him apart with its distinctive format and presentation.
Connect with John Dwyer:
⏩ LinkedIn: https://www.linkedin.com/in/instituteofwow/
⏩ Visit their website https://theinstituteofwow.com/
Resource Links:
⏩ Your Social Voice Website (<a href="https://www.yoursocialvoice.com.au/">https://www.yoursocialvoice.com.au/</a>)
⏩ Join our Mogul Mastermind (<a href="https://www.mogulmastermind.com.au/">https://www.mogulmastermind.com.au/</a>)
Connect with Kim Barrett:
⏩ Follow Us on Facebook <a href="https://www.facebook.com/mrkimbarrett">https://www.facebook.com/mrkimbarrett</a>
⏩ Follow me on Instagram <a href="https://www.instagram.com/realkimbarrett/">https://www.instagram.com/realkimbarrett/</a>
⏩ Follow me on TikTok <a href="https://www.tiktok.com/@realkimbarrett">https://www.tiktok.com/@realkimbarrett</a>
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
⏩ Subscribe to YouTube <a href="https://bit.ly/3ApZLpL">https://bit.ly/3ApZLpL</a>
⏩ Subscribe to Apple Podcasts: <a href="https://apple.co/3HdveiD">https://apple.co/3HdveiD</a>
⏩ Subscribe to Spotify: <a href="https://spoti.fi/41FjhdC">https://spoti.fi/41FjhdC</a>
⏩ Subscribe to Stitcher: <a href="https://bit.ly/3oGZXOP">https://bit.ly/3oGZXOP</a>
⏩ Subscribe to Google Podcasts: <a href="https://bit.ly/41SypE8">https://bit.ly/41SypE8</a>
⏩ Subscribe to Omny: <a href="https://bit.ly/3oLl8ip">https://bit.ly/3oLl8ip</a>

Understanding Direct Response Marketing with John Dwyer

Ever wanted to improve your flight experience without using credit cards? 

Join us in today's episode for tips and strategies that will help you travel smarter. Learn how to grow your Facebook presence and business, plus discover cool travel tips.

We've gathered easy strategies to boost your Facebook and find great travel deals without credit cards. Learn how to get the most out of free platforms and travel rewards to boost your business.

If you're ready to unravel the mysteries of travel hacking and make the most of your rewards, this episode is a must-watch. Tune in now!

Episode Highlights:

00:00 - Welcome to another episode of The Kim Barrett Show

01:57 - Kim, your ticket to an upgraded flying experience

02:58 - Assess your goals and soar higher

04:19 - Unlock the full potential of your rewards 

05:55 - Break free from one airline's limitations 

08:08 - Leverage every frequent flyer point for maximum benefit

09:44 - Turn business payments into rewarding opportunities

11:57 - Use your credit card for flyer points 

13:45 - Points needed for Europe return business 

15:17 - Bid farewell to economy class forever

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

Ever wanted to improve your flight experience without using credit cards? 
Join us in today's episode for tips and strategies that will help you travel smarter. Learn how to grow your Facebook presence and business, plus discover cool travel tips.
We've gathered easy strategies to boost your Facebook and find great travel deals without credit cards. Learn how to get the most out of free platforms and travel rewards to boost your business.
If you're ready to unravel the mysteries of travel hacking and make the most of your rewards, this episode is a must-watch. Tune in now!
Episode Highlights:
00:00 - Welcome to another episode of The Kim Barrett Show
01:57 - Kim, your ticket to an upgraded flying experience
02:58 - Assess your goals and soar higher
04:19 - Unlock the full potential of your rewards 
05:55 - Break free from one airline's limitations 
08:08 - Leverage every frequent flyer point for maximum benefit
09:44 - Turn business payments into rewarding opportunities
11:57 - Use your credit card for flyer points 
13:45 - Points needed for Europe return business 
15:17 - Bid farewell to economy class forever
Resource Links:
⏩ Your Social Voice Website (<a href="https://www.yoursocialvoice.com.au/">https://www.yoursocialvoice.com.au/</a>)
⏩ Join our Mogul Mastermind (<a href="https://www.mogulmastermind.com.au/">https://www.mogulmastermind.com.au/</a>)
Connect with Kim Barrett:
⏩ Follow Us on Facebook <a href="https://www.facebook.com/mrkimbarrett">https://www.facebook.com/mrkimbarrett</a>
⏩ Follow me on Instagram <a href="https://www.instagram.com/realkimbarrett/">https://www.instagram.com/realkimbarrett/</a>
⏩ Follow me on TikTok <a href="https://www.tiktok.com/@realkimbarrett">https://www.tiktok.com/@realkimbarrett</a>
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
⏩ Subscribe to YouTube <a href="https://bit.ly/3ApZLpL">https://bit.ly/3ApZLpL</a>
⏩ Subscribe to Apple Podcasts: <a href="https://apple.co/3HdveiD">https://apple.co/3HdveiD</a>
⏩ Subscribe to Spotify: <a href="https://spoti.fi/41FjhdC">https://spoti.fi/41FjhdC</a>
⏩ Subscribe to Stitcher: <a href="https://bit.ly/3oGZXOP">https://bit.ly/3oGZXOP</a>
⏩ Subscribe to Google Podcasts: <a href="https://bit.ly/41SypE8">https://bit.ly/41SypE8</a>
⏩ Subscribe to Omny: <a href="https://bit.ly/3oLl8ip">https://bit.ly/3oLl8ip</a>

Upgrade Your Flying Experience: Travel Tips and Strategies

Feeling constantly behind in your business operations? Curious about how to manage the fluctuating demands throughout the year? Don't miss out on today's podcast episode focused on the various business seasons!

In this episode, we begin by defining what business seasons are and their importance, then we explore the four distinct seasons every business experiences, discussing their impact on your operations and how to effectively prepare for each.

Grasping the concept of business seasons is essential for your success. So, why delay? Tune in now to discover key insights and strategies to prosper in each season of business.

Episode Highlights:

00:00 - What are business seasons?

01:29 - Four different seasons that happen to every business

02:15 - The first business season is yourself

03:07 - The second business season is your business

04:52 - The third business season is your clients

07:09 - The last business season is your employees

09:35 - What happens if you have a business that doesn’t have employees?

Resource Links:

⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)

⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Connect with Kim Barrett:

⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett

⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/

⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL

⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD

⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC

⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP

⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8

⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

Feeling constantly behind in your business operations? Curious about how to manage the fluctuating demands throughout the year? Don't miss out on today's podcast episode focused on the various business seasons!
In this episode, we begin by defining what business seasons are and their importance, then we explore the four distinct seasons every business experiences, discussing their impact on your operations and how to effectively prepare for each.
Grasping the concept of business seasons is essential for your success. So, why delay? Tune in now to discover key insights and strategies to prosper in each season of business.
Episode Highlights:
00:00 - What are business seasons?
01:29 - Four different seasons that happen to every business
02:15 - The first business season is yourself
03:07 - The second business season is your business
04:52 - The third business season is your clients
07:09 - The last business season is your employees
09:35 - What happens if you have a business that doesn’t have employees?
Resource Links:
⏩ Your Social Voice Website (<a href="https://www.yoursocialvoice.com.au/">https://www.yoursocialvoice.com.au/</a>)
⏩ Join our Mogul Mastermind (<a href="https://www.mogulmastermind.com.au/">https://www.mogulmastermind.com.au/</a>)
Connect with Kim Barrett:
⏩ Follow Us on Facebook <a href="https://www.facebook.com/mrkimbarrett">https://www.facebook.com/mrkimbarrett</a>
⏩ Follow me on Instagram <a href="https://www.instagram.com/realkimbarrett/">https://www.instagram.com/realkimbarrett/</a>
⏩ Follow me on TikTok <a href="https://www.tiktok.com/@realkimbarrett">https://www.tiktok.com/@realkimbarrett</a>
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
⏩ Subscribe to YouTube <a href="https://bit.ly/3ApZLpL">https://bit.ly/3ApZLpL</a>
⏩ Subscribe to Apple Podcasts: <a href="https://apple.co/3HdveiD">https://apple.co/3HdveiD</a>
⏩ Subscribe to Spotify: <a href="https://spoti.fi/41FjhdC">https://spoti.fi/41FjhdC</a>
⏩ Subscribe to Stitcher: <a href="https://bit.ly/3oGZXOP">https://bit.ly/3oGZXOP</a>
⏩ Subscribe to Google Podcasts: <a href="https://bit.ly/41SypE8">https://bit.ly/41SypE8</a>
⏩ Subscribe to Omny: <a href="https://bit.ly/3oLl8ip">https://bit.ly/3oLl8ip</a>

How to Optimise Your Search Campaigns Beyond PPC

The Kim Barrett Show Podcast

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