Kim Anthony BarrettKim Anthony Barrett

How to Generate Social Media Buzz For Your Product Launches with Yen Japney

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In today’s episode of The Kim Barrett Show, we’re revisiting one of our best episodes that has helped many news business owners to deliver a successful product launch.

The lovely Founder of Curve Sculpting Yen Japney joins us today to discuss her journey to success as a self-made entrepreneur. We talk about the benefits of influencer marketing, how to maximize its opportunities to scale, and how you can also use the power of influencers to promote your products!

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See you in the episode! 


What we discussed in this episode:

  • Introduction [00:00]
  • Yen’s introduction for what she does [01:14]
  • Her reason for launching Curve Sculpting [02:21]
  • The work she put in to sell out in her first month [07:19]
  • How to use influencers effectively without overspending [10:04]
  • It’s not about the no. of followers, but the engagement [12:12]
  • How much influencers charge [13:29]
  • Red flags to watch out for when choosing an influencer [14:34]
  • Not every influencer post will work for you [16:35]
  • How Yen finds the influencer she uses [19:02]
  • Test the idea first before stocking up on inventory [21:11]
  • What’s next for Yen [22:18]


About Our Guest: 

Growing up raised by a single mom, Yen Japney knew the value of hard work. Her passion for beauty led her to start Billionaire Beauties, her e-commerce company selling colored contact lenses. During the COVID-19 pandemic, Yen decided to launch another product, a waist trainer under her brand Curve Sculpting. Within her first month, she was able to sell out through navigating and utilising ‘Influencers’.


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Kim Anthony Barrett

Kim Barrett, founder of the online marketing agency Your Social Voice, lets you in on the secrets to 
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