Eventful Entrepreneurship: Strategies for Growing Event-Based Businesses

The Kim Barrett Show Podcast

Kim Barrett, founder of the online marketing agency Your Social Voice, lets you in on the secrets to generating more leads, converting those leads to …

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In this episode, we delve into the world of event-based businesses, focusing on strategies for growth. Our guest, Ash Matković, founder of Fusion Biz Co, shares her entrepreneurial journey, offering insights into running successful events and overcoming challenges along the way.

Ash discusses her mission to create meaningful experiences for women to connect authentically in business. She reflects on the uncertainties of 2020 and shares the strategies she implemented to adapt and thrive. From intimate gatherings to large-scale events like international women's day, ash shares the behind-the-scenes work of event planning and sponsorship acquisition.

This episode aims to provide guidance and inspiration to aspiring event-based entrepreneurs. Tune in to this episode to discover the secrets of successful event-based entrepreneurship and learn how to navigate the challenges of running your own business.

Episode Highlights:

00:00 - Coming up…

00:34 - Introduction

01:16 - Who is Ash Matković?

02:08 - How has the events landscape evolved since 2020?

04:32 - The difference in preparing for large-scale events vs regular events

06:23 - How Ash managed to get a huge sponsor for a recent event

09:42 - How Ash and her team adjusts their expectations for future events based on past performance

12:07 - Ash talks about their bus and radio ads and just dominating the press space overall

14:51 - How to evaluate events for their potential for personal development?

16:49 - Ash recounts some challenges they have gone through in their business

20:19 - How Ash juggles the FIFO life, young mom life and business life