Have you been running ads and getting some results, but still find yourself wondering how to make them even better? Perhaps you're curious about the key elements you need to consider in order to optimise your ad performance. Then this episode is for you!
Join us in today's episode as we dive into the world of advertising and focus on an important aspect: understanding constraints to enhance the effectiveness of your ads. We also unravel the intricacies of ad constraints and explore how they can be used to your advantage. Understanding these constraints is crucial as they can significantly impact the success of your advertising campaigns.
By the end of this episode, you'll have a solid understanding of how constraints can shape your ads and the steps you can take to enhance their performance. What are you waiting for? Tune in and unlock the secrets to transforming your ads into powerful marketing tools!
Episode Highlights:
00:00 - Welcome to another episode of The Kim Barrett Show
00:56 - What is a constraint?
01:25 - Optimising and improving constraints at every level of your business
02:43 - How do you know if your landing page is converting?
03:38 - What’s causing high cost per click?
04:44 - 3 things to test before changing your target
06:15 - How to look and identify the constraints in your ads
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