Starting up a business can be very challenging especially if you don’t have enough resources. You would need to undergo a lot of loopholes and challenges in order to straighten and manage your new business.

In today’s episode of The Kim Barrett Show, we’re revisiting one of our best episodes that has helped many entrepreneurs build and scale their company. 

Mike Giannulis, Copywriter Brain CEO and co-founder of Sanetris LLC joins us today  to talk about building a bigger business by using copywriting. We will deep-dive into his experiences when he started, how he grew his company, and his experiences in buying, selling, partnering with, and building bigger businesses that specialise in the internet. Tune in to hear more about some copywriting tips and secrets to scale your business to new and greater heights.

See you in the episode! 

What we discussed in this episode:

• Introduction [00:00] 
• What drew Mike into buying and building internet companies [1:40]
• Partnering with a business - what are the factors to look for? [5:37]
• Consistencies and mistakes that most companies do [9:21]
• Finding and creating a killer offer [10:45]
• Lead magnet: showing the actual outcome vs. selling the click [12:46]
• How to inject curiosity in your copy [14:20]
• Add an element of education [15:25]
• The hurdles that Mike faced in partnering with and buying businesses [17:40]
• Living the 5-20-100 principle [21:50]
• Mike’s new project [23:17]

About Mike Giannulis

Mike Giannulis is a copywriting genius, leader, and entrepreneur who helps several business owners scale their company from start-up to seven and eight-figure revenues. With a solid background in product and content marketing, Mike helps copywriters produce better ads through his newsletter Copywriter Brain, where he gives free weekly advice about copywriting tools and strategies. Mike is the co-founder of Sanetris LLC, a thriving international health and wellness company, and has been featured on ABC’s Extreme Makeover in 2012 for losing 300 pounds. 

Connect with Mike by visiting his website at onlyonemike.com. Need help writing long-form copies for your sales page, landing pages, blog posts, and more? Sign up on the pre-launch of Mike’s newest writing software here to get exciting early bird offers! 

Resource Links:

• Your Social Voice Website: https://www.yoursocialvoice.com.au
• Become the Mogul of your industry: https://www.mogulcall.com
• Join our Mogul Mastermind: https://www.mogulmastermind.com.au
• Visit Mike Giannulis’ website: https://onlyonemike.com
• Get on the early bird list for Pronto’s pre-launch: https://prontowrite.com

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Thanks for checking out today’s episode! Be sure to tune in for the next one, subscribe, and share this podcast.