Bill Bender from Sporting News joined the Ken Carman Show with Anthony Lima to talk about college sports and the new Name, Image and Likeness rules and what is going to happen with the new landscape in collegiate sports. They start by talking about how NIL pertains to Ohio State and what Ohio State will do with their athletes with NIL, are they going to hire marketing specialists, will they blow up entire athletic departments, what rules there are and so much more. They also go in depth with the compliancy rules as well as talk about how athletic departments are going to try and set their athletes up for good partnerships. If you wanted to know all about NIL and what is going to potentially go down, this is the interview for you!