What does it mean to be a 'Keeper of the Brand'?

It means looking out for opportunities to promote your business.

It means being good at crisis management.

It means protecting your company through the good and the bad.

In this episode, I talk to PR expert Paula Worthington about communicating your company's values, responding to criticism, and the dos and don'ts of building your brand.

What does it mean to be a 'Keeper of the Brand'?
It means looking out for opportunities to promote your business.
It means being good at crisis management.
It means protecting your company through the good and the bad.
In this episode, I talk to PR expert Paula Worthington about communicating your company's values, responding to criticism, and the dos and don'ts of building your brand.

Welcome to The Karmali Exchange, hosted by experienced business & financial expert Faisal Karmali. On this podcast, Faisal dives into conversations with successful business owners to learn how they grew their company and broke through. Faisal will also share his views on real-time news affecting business owners, explorations of the many challenges they face, and other strategies to help others achieve the lifestyle they want. 

You can also find Faisal as the Business and Market Expert for CTV Morning Live and 770CHQR in Calgary. 

All opinions voiced by Faisal are Faisal's own.

Welcome to The Karmali Exchange, hosted by experienced business &amp; financial expert Faisal Karmali. On this podcast, Faisal dives into conversations with successful business owners to learn how they grew their company and broke through. Faisal will also share his views on real-time news affecting business owners, explorations of the many challenges they face, and other strategies to help others achieve the lifestyle they want.&nbsp;
You can also find Faisal as the Business and Market Expert for CTV Morning Live and 770CHQR in Calgary.&nbsp;
All opinions voiced by Faisal are Faisal's own.

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