“If you’re not making mistakes, you’re not taking risks so make new mistakes. Just don’t make old mistakes, that’s the key.”

This is the philosophy of Ashley Freeborn, CoFounder/CEO of Smash+Tess and my guest on this episode of The Karmali Exchange. Smash+Tess is a clothing brand disrupting the fashion industry with stylish “everywear” ethically produced and manufactured in North America. They celebrate women with a thriving digital community that has a cult-like following. While building that community they surpassed $16.5 million in sales and were #8 on the Globe and Mail’s Top Growth Companies in 2020.

We talk about the power of social media, her strategy of “pivot hard and fail fast” and the silver lining of Covid. Ashley answers the million dollar question - how do you get so many celebrities and influencers to wear, promote and collaborate on your products?

&ldquo;If you&rsquo;re not making mistakes, you&rsquo;re not taking risks so make new mistakes. Just don&rsquo;t make old mistakes, that&rsquo;s the key.&rdquo;
This is the philosophy of Ashley Freeborn, CoFounder/CEO of Smash+Tess and my guest on this episode of The Karmali Exchange. Smash+Tess is a clothing brand disrupting the fashion industry with stylish &ldquo;everywear&rdquo; ethically produced and manufactured in North America. They celebrate women with a thriving digital community that has a cult-like following. While building that community they surpassed $16.5 million in sales and were #8 on the Globe and Mail&rsquo;s Top Growth Companies in 2020.
We talk about the power of social media, her strategy of &ldquo;pivot hard and fail fast&rdquo; and the silver lining of Covid. Ashley answers the million dollar question - how do you get so many celebrities and influencers to wear, promote and collaborate on your products?

Welcome to The Karmali Exchange, hosted by experienced business & financial expert Faisal Karmali. On this podcast, Faisal dives into conversations with successful business owners to learn how they grew their company and broke through. 

You can also find Faisal as the Business and Market Expert for CTV Morning Live and QR Calgary. 

All opinions voiced by Faisal are Faisal's own.

Welcome to The Karmali Exchange, hosted by experienced business &amp; financial expert Faisal Karmali. On this podcast, Faisal dives into conversations with successful business owners to learn how they grew their company and broke through. 
You can also find Faisal as the Business and Market Expert for CTV Morning Live and QR Calgary. 
All opinions voiced by Faisal are Faisal's own.