"I don't really identify with my company." Holly Singer, Founder of MilkJar Candle Company.

This was a really interesting conversation for me because Holly and I have such different backgrounds. We're both business owners but I would say I have identified with my business. But hearing her perspective and listening to how her business began showed me why her business is so successful.

Holly's business is about creating opportunities for people, building community and supporting communities and she has never strayed from that foundation.

Now, MilkJar is a household name, sold across Canada and maybe dipping in the U.S. market. So how did she do it? Check out the interview!